Leaks and appropriations: Informal advertising in Bogota’s public space

Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising,...

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Autores:
Gómez, Cielo Vargas
Tipo de recurso:
Article of investigation
Fecha de publicación:
2014
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/5587
Acceso en línea:
http://revistas.uan.edu.co/index.php/nodo/article/view/109
http://repositorio.uan.edu.co/handle/123456789/5587
Palabra clave:
Formless
Territorialization
Non site
Ephemeral Interventions
Lo informe
territorialización
no lugares
intervenciones efímeras
Rights
openAccess
License
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
id UAntonioN2_476a61dbd713e7ec29104523fa4530ea
oai_identifier_str oai:repositorio.uan.edu.co:123456789/5587
network_acronym_str UAntonioN2
network_name_str Repositorio UAN
repository_id_str
spelling Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)Acceso abiertohttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Gómez, Cielo Vargas2021-11-10T01:00:09Z2021-11-10T01:00:09Z2014-12-14http://revistas.uan.edu.co/index.php/nodo/article/view/109http://repositorio.uan.edu.co/handle/123456789/5587Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising, who involved public space and specific dynamics attempting to blurring public areas into private spaces and vice versa. The methodology was structured in three stages: the first moment began from the concept of formless and it allowed an approach to the informal publicity, without judgment, found in their strategies and modes of action original and organic practices; a second stage of fieldwork, guided by the Situationist dynamics: photographically documented experience; and finally a phase of information analysis and interpretation and modes of action of advertising in public space, helped by four categories of formless, according to authors Rosalind Krauss and Yves Alain Bois. The experience of informal trade and its advertising, talks about the disappearance and emergence, as it plays through the boundaries of space, hurry to leave the anonymity among his ephemeral residence.A través de la observación de la publicidad informal bajo el concepto de lo informe (Bataille), se recorrió el tramo específico de la Avenida Chile/Calle 72 en su trayectoria por tres localidades en de la ciudad de Bogotá durante el primer semestre del 2013, y se identificaron diversas manifestaciones que, desde lo publicitario, intervenían en el espacio público y en las dinámicas específicas de las zonas difuminando lo público en lo privado y viceversa. La metodología se estructuró en tres estados: un primer momento en el que se partió del concepto de lo informe y éste permitió una aproximación a la publicidad informal que, sin juzgarla, encontró en sus estrategias y modos de acción prácticas originales y orgánicas; un segundo momento de trabajo de campo, guiado por dinámicas de recorrido situacionista: experiencia documentada fotográficamente; y finalmente una fase de análisis e interpretación de la información y de los modos de acción de la publicidad en el espacio público a la luz de cuatro categorías de lo informe rastreadas por los autores Rosalind Krauss e Yves Alain-Bois. La experiencia del comercio informal y su publicidad nos habla desde la desaparición y aparición, porque juega a través de los límites del espacio, urgida por salir del anonimato en medio de lo temporal de su residencia.application/pdfspaUniversidad Antonio Nariñohttp://revistas.uan.edu.co/index.php/nodo/article/view/109/892346-092X1909-3888REVISTA NODO; Vol. 9 Núm. 17 (2014); 56 - 69FormlessTerritorializationNon siteEphemeral InterventionsLo informeterritorializaciónno lugaresintervenciones efímerasLeaks and appropriations: Informal advertising in Bogota’s public spaceFugas y apropiaciones: publicidad informal en el espacio público de BogotáArtículo revisado por paresinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85123456789/5587oai:repositorio.uan.edu.co:123456789/55872024-10-09 23:27:31.39https://creativecommons.org/licenses/by-nc-sa/4.0/Acceso abiertometadata.onlyhttps://repositorio.uan.edu.coRepositorio Institucional UANalertas.repositorio@uan.edu.co
dc.title.en-US.fl_str_mv Leaks and appropriations: Informal advertising in Bogota’s public space
dc.title.es-ES.fl_str_mv Fugas y apropiaciones: publicidad informal en el espacio público de Bogotá
title Leaks and appropriations: Informal advertising in Bogota’s public space
spellingShingle Leaks and appropriations: Informal advertising in Bogota’s public space
Formless
Territorialization
Non site
Ephemeral Interventions
Lo informe
territorialización
no lugares
intervenciones efímeras
title_short Leaks and appropriations: Informal advertising in Bogota’s public space
title_full Leaks and appropriations: Informal advertising in Bogota’s public space
title_fullStr Leaks and appropriations: Informal advertising in Bogota’s public space
title_full_unstemmed Leaks and appropriations: Informal advertising in Bogota’s public space
title_sort Leaks and appropriations: Informal advertising in Bogota’s public space
dc.creator.fl_str_mv Gómez, Cielo Vargas
dc.contributor.author.spa.fl_str_mv Gómez, Cielo Vargas
dc.subject.en-US.fl_str_mv Formless
Territorialization
Non site
Ephemeral Interventions
topic Formless
Territorialization
Non site
Ephemeral Interventions
Lo informe
territorialización
no lugares
intervenciones efímeras
dc.subject.es-ES.fl_str_mv Lo informe
territorialización
no lugares
intervenciones efímeras
description Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising, who involved public space and specific dynamics attempting to blurring public areas into private spaces and vice versa. The methodology was structured in three stages: the first moment began from the concept of formless and it allowed an approach to the informal publicity, without judgment, found in their strategies and modes of action original and organic practices; a second stage of fieldwork, guided by the Situationist dynamics: photographically documented experience; and finally a phase of information analysis and interpretation and modes of action of advertising in public space, helped by four categories of formless, according to authors Rosalind Krauss and Yves Alain Bois. The experience of informal trade and its advertising, talks about the disappearance and emergence, as it plays through the boundaries of space, hurry to leave the anonymity among his ephemeral residence.
publishDate 2014
dc.date.issued.spa.fl_str_mv 2014-12-14
dc.date.accessioned.none.fl_str_mv 2021-11-10T01:00:09Z
dc.date.available.none.fl_str_mv 2021-11-10T01:00:09Z
dc.type.spa.fl_str_mv Artículo revisado por pares
dc.type.version.spa.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.spa.fl_str_mv info:eu-repo/semantics/article
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
format http://purl.org/coar/resource_type/c_2df8fbb1
status_str publishedVersion
dc.identifier.none.fl_str_mv http://revistas.uan.edu.co/index.php/nodo/article/view/109
dc.identifier.uri.none.fl_str_mv http://repositorio.uan.edu.co/handle/123456789/5587
url http://revistas.uan.edu.co/index.php/nodo/article/view/109
http://repositorio.uan.edu.co/handle/123456789/5587
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv http://revistas.uan.edu.co/index.php/nodo/article/view/109/89
dc.rights.none.fl_str_mv Acceso abierto
dc.rights.license.spa.fl_str_mv Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.rights.uri.spa.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.coar.spa.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Acceso abierto
https://creativecommons.org/licenses/by-nc-sa/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Antonio Nariño
dc.source.none.fl_str_mv 2346-092X
1909-3888
dc.source.es-ES.fl_str_mv REVISTA NODO; Vol. 9 Núm. 17 (2014); 56 - 69
institution Universidad Antonio Nariño
repository.name.fl_str_mv Repositorio Institucional UAN
repository.mail.fl_str_mv alertas.repositorio@uan.edu.co
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