Leaks and appropriations: Informal advertising in Bogota’s public space

Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising,...

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Autores:
Gómez, Cielo Vargas
Tipo de recurso:
Article of investigation
Fecha de publicación:
2014
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/5587
Acceso en línea:
http://revistas.uan.edu.co/index.php/nodo/article/view/109
http://repositorio.uan.edu.co/handle/123456789/5587
Palabra clave:
Formless
Territorialization
Non site
Ephemeral Interventions
Lo informe
territorialización
no lugares
intervenciones efímeras
Rights
openAccess
License
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Description
Summary:Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising, who involved public space and specific dynamics attempting to blurring public areas into private spaces and vice versa. The methodology was structured in three stages: the first moment began from the concept of formless and it allowed an approach to the informal publicity, without judgment, found in their strategies and modes of action original and organic practices; a second stage of fieldwork, guided by the Situationist dynamics: photographically documented experience; and finally a phase of information analysis and interpretation and modes of action of advertising in public space, helped by four categories of formless, according to authors Rosalind Krauss and Yves Alain Bois. The experience of informal trade and its advertising, talks about the disappearance and emergence, as it plays through the boundaries of space, hurry to leave the anonymity among his ephemeral residence.