Estudio de pre- factibilidad para la creación de una empresa productora y comercializadora de anti-pasto en la ciudad de Santa Marta

The research is documented with fundamental information, which supports the study and feasibility of producing and marketing Antipasto in Santa Marta. It is worth mentioning that said research has a market study aimed at finding the target market, and its potential consumers of Antipasto, the market...

Full description

Autores:
Fontalvo Castro, Mailin Judith
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2020
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/2650
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/2650
https://www.semana.com. (31 de Enero de 2012). Obtenido de https://www.semana.com/nacion/articulo/colombia-tiene-serias-dificultades-sistema-servicios-publicos-hace-pais-pobre/252734-3
https://www.aviacol.net/. (16 de Abril de 2016). Obtenido de https://www.aviacol.net/interes-general/rutas-aereas-largas-cortas-colombia-aviacion-comercial.html
https://www.laopinion.com.co. (9 de Septiembre de 2017). Obtenido de https://www.laopinion.com.co/economia/lo-que-es-basura-para-unos-es-negocio-para-otros-131344#OP
https://setpsantamarta.gov.c. (2018). Obtenido de https://setpsantamarta.gov.co/que-es-setp/transporte/
http://static.iris.net.co/. (2019). Obtenido de http://static.iris.net.co/semana/upload/documents/Doc-1608_2008421.pdf
https://sites.google.com. (2019). Obtenido de https://sites.google.com/site/miqueridayamadacolombia/departamentos/magdalena-colombia
https://www.santamarta.gov.co. (2019). Obtenido de https://www.santamarta.gov.co/portal/archivos/documentos/PLAN%20MAESTRO%20500%20A%c3%91OS%20FINAL.pdf
https://www.elheraldo.co. (2020). Obtenido de https://www.elheraldo.co/magdalena/minsalud-inauguro-urgencia-del-hospital-de-santa-marta-518132
https://www.mineducacion.gov.co. (2020). Obtenido de https://www.mineducacion.gov.co/portal/Preescolar-basica-y-media/
http://www.minambiente.gov.co. (10 de Junio de 2015). http://www.minambiente.gov.co. Obtenido de http://www.minambiente.gov.co: http://www.minambiente.gov.co/index.php/noticias-asuntos-ambientales/1847
https://www.dian.gov.c. (10 de Febrero de 2005). https://www.dian.gov.c. Obtenido de https://www.dian.gov.co/ciiu/Paginas/default.aspx
https://www.elheraldo.co. (16 de Septiembre de 2019). https://www.elheraldo.co. Obtenido de https://www.elheraldo.co/magdalena/manzanares-agoniza-por-250-ton-de-basuras-cada-ano-665531
Palabra clave:
Antipasto
Mercado Objetivo
Consumidores Potenciales
Producto
Plaza de distribución y ventas
Precio
Promoción
Recursos
Precio de Venta
Keywords
Antipasto
Target Market
Potential Consumers
Product
Place of distribution and sales
Price
Promotion
Resources
Sale Price
Rights
openAccess
License
Attribution 4.0 International (CC BY 4.0)
Description
Summary:The research is documented with fundamental information, which supports the study and feasibility of producing and marketing Antipasto in Santa Marta. It is worth mentioning that said research has a market study aimed at finding the target market, and its potential consumers of Antipasto, the marketing plan, where programs will be created to cover key aspects of the product, and human resources will also be analyzed. , physical and supplies, in the fourth stage the necessary documents for the constitution of the company are explained, at the end, the costs, sale price, financial evaluation, the recovery period of said investment, and the cost-benefit are shown of the project.