Propuesta para la creación una tienda virtual de ropa street style

The creation of a virtual clothing store is a strategic proposal that seeks to take advantage of the opportunities of electronic commerce and satisfy the demands of fashion consumers. In this proposal, research has been carried out on the online fashion market. It will be designed considering an int...

Full description

Autores:
Morales Bolaño, Anibal steven
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2024
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/9525
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/9525
Palabra clave:
Moda en línea, tienda virtual de ropa, comercio electrónico, variedad de producto, experiencia de compra personalizada
Online fashion, virtual clothing store, e-commerce, product variety, personalized shopping experience
Rights
openAccess
License
Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0)
Description
Summary:The creation of a virtual clothing store is a strategic proposal that seeks to take advantage of the opportunities of electronic commerce and satisfy the demands of fashion consumers. In this proposal, research has been carried out on the online fashion market. It will be designed considering an intuitive and attractive interface, along with an effective digital marketing strategy. This is justified by the need to overcome geographical limitations, offer a greater variety of products, establish close relationships with customers and reduce operating costs. By implementing this virtual store, it is expected to establish a solid presence in the online fashion market and provide a personalized and satisfying shopping experience