Plan de negocios para la creación de una tienda virtual especializada en bicicletas en Bogotá.

This descriptive qualitative study aimed to create a strategic business plan, developing an organizational plan, a market study and a financial and economic plan of the business model, effective to validate its level of viability and commercial profitability, taking into account the characteristics...

Full description

Autores:
Cifuentes Alarcón, Johan Daniel
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/4906
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/4906
Palabra clave:
Emprendimiento
Pymes, movilidad,
Tienda virtual
Comercio electrónico - bicicleta,
658
Entrepreneurship
SMEs, mobility
Virtual store
E-commerce, bicycle
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Description
Summary:This descriptive qualitative study aimed to create a strategic business plan, developing an organizational plan, a market study and a financial and economic plan of the business model, effective to validate its level of viability and commercial profitability, taking into account the characteristics of the contemporary world and globalization, added to significant situations such as those caused by the appearance of the COVID-19 pandemic