Plan de negocios para la creación de una tienda virtual especializada en bicicletas en Bogotá.
This descriptive qualitative study aimed to create a strategic business plan, developing an organizational plan, a market study and a financial and economic plan of the business model, effective to validate its level of viability and commercial profitability, taking into account the characteristics...
- Autores:
-
Cifuentes Alarcón, Johan Daniel
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/4906
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/4906
- Palabra clave:
- Emprendimiento
Pymes, movilidad,
Tienda virtual
Comercio electrónico - bicicleta,
658
Entrepreneurship
SMEs, mobility
Virtual store
E-commerce, bicycle
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | This descriptive qualitative study aimed to create a strategic business plan, developing an organizational plan, a market study and a financial and economic plan of the business model, effective to validate its level of viability and commercial profitability, taking into account the characteristics of the contemporary world and globalization, added to significant situations such as those caused by the appearance of the COVID-19 pandemic |
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