Propuesta De Comercio Electrònico Para La Empresa Comercializadora De Productos Y Servicios Para Mascotas, PETCOL
This research aims to propose a change in the business model of the marketing of pet products taking as a starting point the company Petcol that has been in the market for 20 years, being a leader in the industry and providing experiences, products and quality services. For the job you will gather i...
- Autores:
-
Torres Quevedo, Daniela
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/6341
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/6341
- Palabra clave:
- Modelo de negocio
canvas
e-commerce
Business model
Canvas
E-commerce
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | This research aims to propose a change in the business model of the marketing of pet products taking as a starting point the company Petcol that has been in the market for 20 years, being a leader in the industry and providing experiences, products and quality services. For the job you will gather information and background of previous studies related to e-commerce, through to the design of the canvas from its concept and utility explained in the theoretical framework, will provide the necessary information on the applicability of e-commerce, to this company |
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