Propuesta De Comercio Electrònico Para La Empresa Comercializadora De Productos Y Servicios Para Mascotas, PETCOL

This research aims to propose a change in the business model of the marketing of pet products taking as a starting point the company Petcol that has been in the market for 20 years, being a leader in the industry and providing experiences, products and quality services. For the job you will gather i...

Full description

Autores:
Torres Quevedo, Daniela
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/6341
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/6341
Palabra clave:
Modelo de negocio
canvas
e-commerce
Business model
Canvas
E-commerce
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Description
Summary:This research aims to propose a change in the business model of the marketing of pet products taking as a starting point the company Petcol that has been in the market for 20 years, being a leader in the industry and providing experiences, products and quality services. For the job you will gather information and background of previous studies related to e-commerce, through to the design of the canvas from its concept and utility explained in the theoretical framework, will provide the necessary information on the applicability of e-commerce, to this company