Diseño plan de marketing para la microempresa Tunja – comic.

Several organizations, stores and individuals need to be approved with quality standards to carry out their work, they need endowments to ensure that they arrive at their workplace with different clothes than what they bring from the street. For organizations to continue their work, they must meet certain requirements. The objective of this study is to design a marketing plan in order to determine a market niche, focus the company on the work that is generating more profitability. The research question is as follows: How to design a marketing plan for the Tunja Comic microenterprise in the personalization sector? In this context, technify the processes, improve the good name of the company, change its name and find new partners in order to grow as a company. The research question is answered through a plan design that involves distributing an online questionnaire to respondents. These are taken from the existing database in the company, they are asked to give their opinion on key points to determine the starting point of the investigation. The responses received show a geographical change in the company, a name according to its commercial activity, more variety in its products and friendlier virtual attention. Taking this into account, it is recommended that the company a strategic plan for customer loyalty, activation of promotions, investment partners for the purchase of industrial machines and thus stop outsourcing some tasks, carry out additional research to identify other factors to take into account when selecting providers and campaigns that generate profits. Key words: Personalization, marketing, company, clothing, endowments, objective, partners, creativity, brand, name, service, quality, standards, plan, control.

• Autores: Fonseca Cárdenas, Iván Eduardo
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2020
• Institución: Universidad Antonio Nariño
• Repositorio: Repositorio UAN
• Idioma: spa
• OAI Identifier: oai:repositorio.uan.edu.co:123456789/1655
• Acceso en línea: http://repositorio.uan.edu.co/handle/123456789/1655
• Palabra clave: Palabras clave: Personalización, marketing, empresa, confección, dotaciones, objetivo, socios, creatividad, marca, nombre, servicio, calidad, normas, planear, controlar.; Key words: Personalization, marketing, company, clothing, endowments, objective, partners, creativity, brand, name, service, quality, standards, plan, control.
• Rights: openAccess
• License: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)