Diseño De Producto Turístico Comunitario En El Corregimiento De Calabazo Zona Rural De Santa Marta: Fortalecimiento De La Competitividad De La Comunidad Participante
The project is focused on the development of a community tourism product in the Calabazo rural area of Santa Marta: strengthening the competitiveness of the participating community". For this purpose, a descriptive research approach is used and data is collected from the community of Calabazo,...
- Autores:
-
López Barbosa, Laura María
Vargas González, Maria José
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/8578
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/8578
- Palabra clave:
- Turismo Comunitario, Diseño de Producto Turistico, Turismo Cultural, Competitividad, Gestion del Turismo
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
| Summary: | The project is focused on the development of a community tourism product in the Calabazo rural area of Santa Marta: strengthening the competitiveness of the participating community". For this purpose, a descriptive research approach is used and data is collected from the community of Calabazo, with the purpose of identifying the causes of the decline of tourism. Most of the respondents agree that a process of investment and support in tourism strategies is needed in order to improve what is offered to customers, and in this way, regain interest. |
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