Plan estratégico de mercadeo para la captación de nuevos estudiantes en el Instituto Poliandino de la ciudad de Bogotá
This work is a strategic marketing plan which is created to attract new students for Poliandino Institute of Bogotá, this type of marketing is innovative from it seeks that companies grow through advertising that is carried out by the most used social networks. On these apps potential students could...
- Autores:
-
Martin Galindo, Diana Marcela
Gámez Avendaño, Diana Marcela
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Antonio Nariño
- Repositorio:
- Repositorio UAN
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uan.edu.co:123456789/5111
- Acceso en línea:
- http://repositorio.uan.edu.co/handle/123456789/5111
- Palabra clave:
- Plan estratégico
mercadeo
captación nuevos estudiantes
658.8
Strategic plan
marketing
recruitment of new students
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Summary: | This work is a strategic marketing plan which is created to attract new students for Poliandino Institute of Bogotá, this type of marketing is innovative from it seeks that companies grow through advertising that is carried out by the most used social networks. On these apps potential students could be found who are in the age range and want to learn different courses that the Poliandino institute offers, such as courses in English, gastronomy, mechanics and DJ. |
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