Plan estratégico de mercadeo para la captación de nuevos estudiantes en el Instituto Poliandino de la ciudad de Bogotá

This work is a strategic marketing plan which is created to attract new students for Poliandino Institute of Bogotá, this type of marketing is innovative from it seeks that companies grow through advertising that is carried out by the most used social networks. On these apps potential students could...

Full description

Autores:
Martin Galindo, Diana Marcela
Gámez Avendaño, Diana Marcela
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/5111
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/5111
Palabra clave:
Plan estratégico
mercadeo
captación nuevos estudiantes
658.8
Strategic plan
marketing
recruitment of new students
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Description
Summary:This work is a strategic marketing plan which is created to attract new students for Poliandino Institute of Bogotá, this type of marketing is innovative from it seeks that companies grow through advertising that is carried out by the most used social networks. On these apps potential students could be found who are in the age range and want to learn different courses that the Poliandino institute offers, such as courses in English, gastronomy, mechanics and DJ.