Plan de mejora la ruta 69

The realization of this project is based on the application proposal of E-commerce, E-business taking into account the various aspects of Branding for the route 69 company. In order to pass this proposal on to the company, it is necessary to show the origin of these two electronic commerce tools (e-...

Full description

Autores:
Morales Pintor, Daniel Felipe
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2021
Institución:
Universidad Antonio Nariño
Repositorio:
Repositorio UAN
Idioma:
spa
OAI Identifier:
oai:repositorio.uan.edu.co:123456789/7990
Acceso en línea:
http://repositorio.uan.edu.co/handle/123456789/7990
Palabra clave:
plan mejora
improvement plan
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
id UAntonioN2_0330c7c0bc7d518df93224c2115ff5de
oai_identifier_str oai:repositorio.uan.edu.co:123456789/7990
network_acronym_str UAntonioN2
network_name_str Repositorio UAN
repository_id_str
dc.title.es_ES.fl_str_mv Plan de mejora la ruta 69
title Plan de mejora la ruta 69
spellingShingle Plan de mejora la ruta 69
plan mejora
improvement plan
title_short Plan de mejora la ruta 69
title_full Plan de mejora la ruta 69
title_fullStr Plan de mejora la ruta 69
title_full_unstemmed Plan de mejora la ruta 69
title_sort Plan de mejora la ruta 69
dc.creator.fl_str_mv Morales Pintor, Daniel Felipe
dc.contributor.advisor.spa.fl_str_mv Rojas Rodriguez, Carlos Alberto
dc.contributor.author.spa.fl_str_mv Morales Pintor, Daniel Felipe
dc.subject.es_ES.fl_str_mv plan mejora
topic plan mejora
improvement plan
dc.subject.keyword.es_ES.fl_str_mv improvement plan
description The realization of this project is based on the application proposal of E-commerce, E-business taking into account the various aspects of Branding for the route 69 company. In order to pass this proposal on to the company, it is necessary to show the origin of these two electronic commerce tools (e-commerce), analyze what they are based on, their concept, the innovation they have and the use that companies of the 21st century are giving them; teaching him a great variety of theoretical references and a wide bibliography, which supports the importance and growth of the same, also supporting the proposal. Taking into account that the concepts that the proposal deals with are mainly ICT, Branding, social networks, web pages and emails; mentioning the importance, origin and link they have with respect to online business and commerce tools. Route 69 is a company with incredible recognition among its customers, which has always been characterized by quality, gourmet essence of its products, excellent customer service and optimal human quality; And although they have a fairly good degree of profitability and daily income, the owners are interested in innovating and becoming part of the electronic market, in order to offer their customers the catalog of their products and be able to open a bigger door to have greater communication with your clients and future clients.
publishDate 2021
dc.date.issued.spa.fl_str_mv 2021-11-30
dc.date.accessioned.none.fl_str_mv 2023-04-19T22:53:23Z
dc.date.available.none.fl_str_mv 2023-04-19T22:53:23Z
dc.type.spa.fl_str_mv Trabajo de grado (Pregrado y/o Especialización)
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
format http://purl.org/coar/resource_type/c_7a1f
dc.identifier.uri.none.fl_str_mv http://repositorio.uan.edu.co/handle/123456789/7990
dc.identifier.bibliographicCitation.spa.fl_str_mv • http://jbposgrado.org/material_seminarios/HSAMPIERI/Metodologia%20Sampieri%205a%20edicion.pdf
• https://ieeexplore.ieee.org/abstract/document/927053
• https://repository.cesa.edu.co/bitstream/handle/10726/1073/TMM_297.pdf?sequence=2
• https://repository.usta.edu.co/bitstream/handle/11634/3203/Tabaresjuan2017.pdf?sequence=1&isAllowed=y
• http://www.mailxmail.com/curso-commerce/commerce-business
• https://archivos.juridicas.unam.mx/www/bjv/libros/10/4667/4.pdf
• http://www.mfbarcell.es/master/Conceptos%20de%20E-business.pdf
• https://www.docsity.com/es/e-business-y-e-commerce/4125720/
dc.identifier.instname.spa.fl_str_mv instname:Universidad Antonio Nariño
dc.identifier.reponame.spa.fl_str_mv reponame:Repositorio Institucional UAN
dc.identifier.repourl.spa.fl_str_mv repourl:https://repositorio.uan.edu.co/
url http://repositorio.uan.edu.co/handle/123456789/7990
identifier_str_mv • http://jbposgrado.org/material_seminarios/HSAMPIERI/Metodologia%20Sampieri%205a%20edicion.pdf
• https://ieeexplore.ieee.org/abstract/document/927053
• https://repository.cesa.edu.co/bitstream/handle/10726/1073/TMM_297.pdf?sequence=2
• https://repository.usta.edu.co/bitstream/handle/11634/3203/Tabaresjuan2017.pdf?sequence=1&isAllowed=y
• http://www.mailxmail.com/curso-commerce/commerce-business
• https://archivos.juridicas.unam.mx/www/bjv/libros/10/4667/4.pdf
• http://www.mfbarcell.es/master/Conceptos%20de%20E-business.pdf
• https://www.docsity.com/es/e-business-y-e-commerce/4125720/
instname:Universidad Antonio Nariño
reponame:Repositorio Institucional UAN
repourl:https://repositorio.uan.edu.co/
dc.language.iso.spa.fl_str_mv spa
language spa
dc.rights.none.fl_str_mv Acceso abierto
dc.rights.license.spa.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
dc.rights.uri.spa.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.coar.spa.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Acceso abierto
https://creativecommons.org/licenses/by-nc-nd/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.publisher.spa.fl_str_mv Universidad Antonio Nariño
dc.publisher.program.spa.fl_str_mv Administración de empresas (virtual)
dc.publisher.faculty.spa.fl_str_mv Facultad de Ciencias Económicas y Administrativas
dc.publisher.campus.spa.fl_str_mv Virtual
institution Universidad Antonio Nariño
bitstream.url.fl_str_mv https://repositorio.uan.edu.co/bitstreams/9cf222a8-bd7f-494c-8f5b-934472f9baf2/download
https://repositorio.uan.edu.co/bitstreams/f95287cc-edcb-4404-83f8-ecb6ff9ec054/download
https://repositorio.uan.edu.co/bitstreams/473495d6-7980-44e3-b96c-a20ef9491c3e/download
https://repositorio.uan.edu.co/bitstreams/ec048f01-5310-4ffe-9f30-7aa27e5bb4ea/download
https://repositorio.uan.edu.co/bitstreams/17e3752e-1182-4bc8-8081-75e54f591f8b/download
https://repositorio.uan.edu.co/bitstreams/3c29ddb2-1add-46cf-9cd7-f8c7ef68116a/download
https://repositorio.uan.edu.co/bitstreams/bbcc3508-c39f-4fe3-aa53-943ccc5bc561/download
https://repositorio.uan.edu.co/bitstreams/10a68e11-ca32-4032-85c0-f85425edb9f3/download
bitstream.checksum.fl_str_mv 6b135038e3c401c3be1875ed1442b38e
d85cc5d2f4eab17c1cd30fd7eb31a1fe
ad5923b8fdd404b7a2b13b9bd8458d0f
3f4ba86bc2ba6c41ee02483b9c1c4346
4e233b526ee52d9b53228efe608530f1
2c9815aba6210b74200228b92156fb5a
c14082867c73207194b1756ba0dad148
6e0ff49f7fddefda8245f6b7dad7534c
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositorio Institucional UAN
repository.mail.fl_str_mv alertas.repositorio@uan.edu.co
_version_ 1812928333872103424
spelling Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)Acceso abiertohttps://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Rojas Rodriguez, Carlos AlbertoMorales Pintor, Daniel Felipe203219194182023-04-19T22:53:23Z2023-04-19T22:53:23Z2021-11-30http://repositorio.uan.edu.co/handle/123456789/7990• http://jbposgrado.org/material_seminarios/HSAMPIERI/Metodologia%20Sampieri%205a%20edicion.pdf• https://ieeexplore.ieee.org/abstract/document/927053• https://repository.cesa.edu.co/bitstream/handle/10726/1073/TMM_297.pdf?sequence=2• https://repository.usta.edu.co/bitstream/handle/11634/3203/Tabaresjuan2017.pdf?sequence=1&isAllowed=y• http://www.mailxmail.com/curso-commerce/commerce-business• https://archivos.juridicas.unam.mx/www/bjv/libros/10/4667/4.pdf• http://www.mfbarcell.es/master/Conceptos%20de%20E-business.pdf• https://www.docsity.com/es/e-business-y-e-commerce/4125720/instname:Universidad Antonio Nariñoreponame:Repositorio Institucional UANrepourl:https://repositorio.uan.edu.co/The realization of this project is based on the application proposal of E-commerce, E-business taking into account the various aspects of Branding for the route 69 company. In order to pass this proposal on to the company, it is necessary to show the origin of these two electronic commerce tools (e-commerce), analyze what they are based on, their concept, the innovation they have and the use that companies of the 21st century are giving them; teaching him a great variety of theoretical references and a wide bibliography, which supports the importance and growth of the same, also supporting the proposal. Taking into account that the concepts that the proposal deals with are mainly ICT, Branding, social networks, web pages and emails; mentioning the importance, origin and link they have with respect to online business and commerce tools. Route 69 is a company with incredible recognition among its customers, which has always been characterized by quality, gourmet essence of its products, excellent customer service and optimal human quality; And although they have a fairly good degree of profitability and daily income, the owners are interested in innovating and becoming part of the electronic market, in order to offer their customers the catalog of their products and be able to open a bigger door to have greater communication with your clients and future clients.La realización de este proyecto se basa en la propuesta de aplicación del E-commerce, E-business teniendo en cuenta los diversos aspectos de Branding para la empresa la ruta 69. Para pasar a la empresa esta propuesta hay que evidenciar el origen de estas dos herramientas de comercio electrónico (E-commerce) analizar en qué están basadas, su concepto, la innovación que tienen y el uso que las empresas del siglo XXI le están dando; enseñándole gran variedad de referentes teóricos y una amplia bibliografía, la cual sustenta la importancia y crecimiento de las mismas, soportando así mismo la propuesta. Teniendo en cuenta, que alrededor de los conceptos que maneja la propuesta, se encuentra principalmente las TIC, el Branding, las redes sociales, las páginas web y los correos electrónicos; mencionando la importancia, origen y vínculo que tienen con respecto a las herramientas de comercio y negocio en línea. La ruta 69 es una empresa con un reconocimiento increíble dentro de sus clientes, la cual siempre se ha caracterizado por la calidad, esencia gourmet de sus productos, excelente atención al cliente y óptima calidad humana; y aunque cuentan con un grado bastante bueno de rentabilidad e ingresos diarios, los dueños están interesados en innovar y entrar hacer parte del mercado electrónico, para poder ofrecerle a sus clientes el catálogo de sus productos y poder abrir una puerta más grande para tener mayor comunicación con sus clientes y futuros clientes.Administrador(a) de EmpresasPregradoVirtualMonografíaspaUniversidad Antonio NariñoAdministración de empresas (virtual)Facultad de Ciencias Económicas y AdministrativasVirtualplan mejoraimprovement planPlan de mejora la ruta 69Trabajo de grado (Pregrado y/o Especialización)http://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85GeneralORIGINAL2021_DanielFelipeMoralesPintor2021_DanielFelipeMoralesPintorapplication/vnd.openxmlformats-officedocument.wordprocessingml.document694824https://repositorio.uan.edu.co/bitstreams/9cf222a8-bd7f-494c-8f5b-934472f9baf2/download6b135038e3c401c3be1875ed1442b38eMD512021_DanielFelipeMoralesPintor_Autorización2021_DanielFelipeMoralesPintor_Autorizaciónapplication/pdf1317324https://repositorio.uan.edu.co/bitstreams/f95287cc-edcb-4404-83f8-ecb6ff9ec054/downloadd85cc5d2f4eab17c1cd30fd7eb31a1feMD532021_DanielFelipeMoralesPintor_Acta2021_DanielFelipeMoralesPintor_Actaapplication/pdf446402https://repositorio.uan.edu.co/bitstreams/473495d6-7980-44e3-b96c-a20ef9491c3e/downloadad5923b8fdd404b7a2b13b9bd8458d0fMD52TEXT2021_DanielFelipeMoralesPintor.txt2021_DanielFelipeMoralesPintor.txtExtracted texttext/plain41327https://repositorio.uan.edu.co/bitstreams/ec048f01-5310-4ffe-9f30-7aa27e5bb4ea/download3f4ba86bc2ba6c41ee02483b9c1c4346MD542021_DanielFelipeMoralesPintor_Autorización.txt2021_DanielFelipeMoralesPintor_Autorización.txtExtracted texttext/plain37https://repositorio.uan.edu.co/bitstreams/17e3752e-1182-4bc8-8081-75e54f591f8b/download4e233b526ee52d9b53228efe608530f1MD552021_DanielFelipeMoralesPintor_Acta.txt2021_DanielFelipeMoralesPintor_Acta.txtExtracted texttext/plain829https://repositorio.uan.edu.co/bitstreams/3c29ddb2-1add-46cf-9cd7-f8c7ef68116a/download2c9815aba6210b74200228b92156fb5aMD57THUMBNAIL2021_DanielFelipeMoralesPintor_Autorización.jpg2021_DanielFelipeMoralesPintor_Autorización.jpgGenerated Thumbnailimage/jpeg28318https://repositorio.uan.edu.co/bitstreams/bbcc3508-c39f-4fe3-aa53-943ccc5bc561/downloadc14082867c73207194b1756ba0dad148MD562021_DanielFelipeMoralesPintor_Acta.jpg2021_DanielFelipeMoralesPintor_Acta.jpgGenerated Thumbnailimage/jpeg13410https://repositorio.uan.edu.co/bitstreams/10a68e11-ca32-4032-85c0-f85425edb9f3/download6e0ff49f7fddefda8245f6b7dad7534cMD58123456789/7990oai:repositorio.uan.edu.co:123456789/79902024-10-09 22:55:50.788https://creativecommons.org/licenses/by-nc-nd/4.0/Acceso abiertoopen.accesshttps://repositorio.uan.edu.coRepositorio Institucional UANalertas.repositorio@uan.edu.co