Impacto del uso del marketing digital a través de instagram para las Mipymes de la ciudad de Tunja

Over the years, digital marketing has increased its participation in small and medium-sized enterprises in the city of Tunja, partly because it has been demanded by the same market that is increasingly being modernized and strengthened in terms of techniques that allow to have a closer to the custom...

Full description

Autores:
Chipatecua Moreno, Laura Ximena
Velásquez Zarate, María Paula
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad Santo Tomás
Repositorio:
Universidad Santo Tomás
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/29536
Acceso en línea:
http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1923
http://hdl.handle.net/11634/29536
Palabra clave:
Digital Marketing
Consumers
Entrepreneurship
Strategies and Social Networks
Marketing Digital
Consumidores
Emprendimiento
Estrategias y Redes sociales
Marketing numérique
Consommateurs
Entrepreneuriat
Stratégies et Réseaux sociaux
Marketing Digital
Consumidores
Empreendedorismo
Estratégias e Redes Sociais
Rights
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:Over the years, digital marketing has increased its participation in small and medium-sized enterprises in the city of Tunja, partly because it has been demanded by the same market that is increasingly being modernized and strengthened in terms of techniques that allow to have a closer to the customer outreach and a satisfaction of the same much sooner. Growing technological advances have led to big changes in consumers and entrepreneurs, including the way marketing strategies are executed. Thanks to this comes the now known e-commerce and digital marketing. What is sought with the results of this research is that interested Tunja City entrepreneurs can determine and use the relevant marketing strategies to be done on Instagram in the best possible way, in order to increase their sales.