Marketing en las empresas prestadoras de servicios turísticos de Boyacá
Tourism has become one of the most important economic activities and in someparts of the world is the main source of sustainable economic resources. Thedepartment of Boyaca, has great potential for nature, cultural, historical and health tourism, among others. However, some studies have shown to hav...
- Autores:
-
Rojas DelBasto, Erika Brigith Rojas DelBasto Brigith
Gallardo Sánchez, Carlos Felipe
Pineda Muñoz, Jimmy Alexander
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Universidad Santo Tomás
- Idioma:
- spa
- OAI Identifier:
- oai:repository.usta.edu.co:11634/5111
- Palabra clave:
- Marketing
Tourism
Strategy
Tourist
Marketing
turismo
estrategia
turista
mercadeo
Marketing
tourisme
stratégie
touriste
commercialisation
- Rights
- License
- Derechos de autor 2016 In Vestigium Ire
| Summary: | Tourism has become one of the most important economic activities and in someparts of the world is the main source of sustainable economic resources. Thedepartment of Boyaca, has great potential for nature, cultural, historical and health tourism, among others. However, some studies have shown to have serious shortcomings in marketing. This study analyzes the key to improving tourism marketing strategies companies Boyacá elements. |
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