Estrategias de acción y potencial competitivo de empresas de intermediación aduanera en Cartagena de Indias

This paper aims to establish the different typologies and relationships around the competitive strategies in the customs broking companies in Cartagena de Indias. An empirical study was completed using a competitive potential evaluation model in a sample of thirty companies in this business area; the results allowed doing a qualitative evaluation of the strategies, the analysis of concurrence of the strategies and the elements that support the development of the competitive ideal within this sector. This showed that there is not a single approach in strategy development, and that there is a great dispersion in the management approach, and a follow-up model for the referenced competitors. It was also possible to find that infrastructure, positioning and customer satisfaction are the drivers of the competitive development of this companies.

• Autores: Sepúlveda Chaverra, Juan David; Meriño Stand, Lourdes; Vélez Murillo, María Judith; Flórez Echenique, Cristian
• Fecha de publicación: 2012
• Institución: Universidad Santo Tomás
• Repositorio: Universidad Santo Tomás
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/36413
• Acceso en línea: http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/327; http://hdl.handle.net/11634/36413
• License: Derechos de autor 2018 Revista Lebret