Marca país: el medio para lograr la incursión de los productos boyacenses en el mercado turco
This article deals with matters relating to the “ Country Brand - The answer is Colombia “ , from what this strategy of the Government, until the moment it is possible to determine in what way can the Boyacenses Employers use this brand to position its products in the Turkish market.
- Autores:
-
Hernández-Yunis, Juan Sebastián
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Universidad Santo Tomás
- Idioma:
- spa
- OAI Identifier:
- oai:repository.usta.edu.co:11634/5181
- Palabra clave:
- Country brand
strategy
competitiveness
Marca País
estrategia
competitividad
Il marque le Pays
la stratégie
la compétitivité
- Rights
- License
- Derechos de autor 2016 In Vestigium Ire
| Summary: | This article deals with matters relating to the “ Country Brand - The answer is Colombia “ , from what this strategy of the Government, until the moment it is possible to determine in what way can the Boyacenses Employers use this brand to position its products in the Turkish market. |
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