Actitudes del consumidor después de elegir un producto equivocado

Because of consumers' confusion with an over the counter drug, feelings of frustration lead an individual to particular behavioral intentions. Consumers' attitude towards confusion is the relationship between their emotions and behavioral intentions (i.e., changing the product, intention t...

Full description

Autores:
Arboleda Arango, Ana M.
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad Santo Tomás
Repositorio:
Universidad Santo Tomás
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/40128
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/diversitas/article/view/98
http://hdl.handle.net/11634/40128
Palabra clave:
consumer confusion
frustration
intention to seek information
intention to exchange
intention to use
over the counter drugs
confusión del consumidor
medicamentos de venta libre
frustración
intención de cambio
intención de búsqueda de información
intención de consumo
Rights
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:Because of consumers' confusion with an over the counter drug, feelings of frustration lead an individual to particular behavioral intentions. Consumers' attitude towards confusion is the relationship between their emotions and behavioral intentions (i.e., changing the product, intention to seek for information, and intention to consume). This relationship is analyzed in an experimental setting simulating a wrong decision. Results demonstrate that a) emotions due to confusion explain higher intentions to exchange a product and that b) this is then associated with lower intentions of taking a medicine and higher intentions of gathering information.