Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes

The organizations extremely are competitive surroundings, in which the administration of the relations with the clients acquires a signicant, especially in the related thing to the loyalty, the increase of the sales and the increase of the yield. Consequently, the organizations are called to admini...

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Autores:: Mejía Goyeneche, juan sebastián
Estrada Esponda, Royer David

Tipo de recurso:

Fecha de publicación:: 2018

Institución:: Universidad Santo Tomás

Repositorio:: Universidad Santo Tomás

Idioma:: spa

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network_acronym_str	SantoToma2
network_name_str	Universidad Santo Tomás
repository_id_str
dc.title.spa.fl_str_mv	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
dc.title.alternative.eng.fl_str_mv	Integration of algorithms knn an fp-growth to support the management of relations with clients
dc.title.alternative.por.fl_str_mv	integração dos algoritmos knn e fp-growth para apoiar a gestão de relações com clientes
title	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
spellingShingle	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes CRM FP-GROWTH Intelligence of Businesses SCRUM KNN CRM FP-GROWTH Inteligencia de Negocios SCRUM KNN CRM FP-GROWTH Inteligência de Negócios SCRUM KNN
title_short	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
title_full	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
title_fullStr	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
title_full_unstemmed	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
title_sort	Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes
dc.creator.fl_str_mv	Mejía Goyeneche, juan sebastián Estrada Esponda, Royer David
dc.contributor.author.spa.fl_str_mv	Mejía Goyeneche, juan sebastián Estrada Esponda, Royer David
dc.subject.proposal.eng.fl_str_mv	CRM FP-GROWTH Intelligence of Businesses SCRUM KNN
topic	CRM FP-GROWTH Intelligence of Businesses SCRUM KNN CRM FP-GROWTH Inteligencia de Negocios SCRUM KNN CRM FP-GROWTH Inteligência de Negócios SCRUM KNN
dc.subject.proposal.spa.fl_str_mv	CRM FP-GROWTH Inteligencia de Negocios SCRUM KNN
dc.subject.proposal.por.fl_str_mv	CRM FP-GROWTH Inteligência de Negócios SCRUM KNN
description	The organizations extremely are competitive surroundings, in which the administration of the relations with the clients acquires a signicant, especially in the related thing to the loyalty, the increase of the sales and the increase of the yield. Consequently, the organizations are called to administer the relations with their clients from the strategic point of view, but also from the tactical and operative point of view. By such reason, the technology is one of those components that such management supports and that its effective implementation potentialises. The present article sets out the results of a degree project, that approached problematic concerning the management of relations with the clients in a restaurant of fast meals of Tuluá, based on the methodology the SCRUM and techniques of mining of data, the result was a computer science system for the support to the decision making in the context of the intelligence of businesses. The integration of the algorithms of near neighbors (KNN) and FP-GROWTH stands out, with the purpose of emitting recommendations in relation to the preferences of the consumers with base in the composition of products more consumed by them. In addition, once integrated the algorithms they tried on in four different scenes, which allowed to conclude that such integration does not have associate a high computer cost.
publishDate	2018
dc.date.issued.spa.fl_str_mv	2018-01-02
dc.type.coarversion.fl_str_mv	http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.drive.none.fl_str_mv	info:eu-repo/semantics/article
dc.identifier.spa.fl_str_mv	http://revistas.ustatunja.edu.co/index.php/ingeniomagno/article/view/1644
url	http://revistas.ustatunja.edu.co/index.php/ingeniomagno/article/view/1644
dc.language.iso.spa.fl_str_mv	spa
language	spa
dc.relation.spa.fl_str_mv	http://revistas.ustatunja.edu.co/index.php/ingeniomagno/article/view/1644/1498
dc.relation.citationissue.spa.fl_str_mv	Ingenio Magno; Vol. 9 Núm. 1 (2018): Ingenio Magno vol. 9-1; 56-70 2422-2399 2145-9282
dc.rights.spa.fl_str_mv	Derechos de autor 2019 Ingenio Magno
dc.rights.coar.fl_str_mv	http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv	Derechos de autor 2019 Ingenio Magno http://purl.org/coar/access_right/c_abf2
dc.format.mimetype.spa.fl_str_mv	application/pdf
dc.publisher.spa.fl_str_mv	Universidad Santo Tomás Seccional Tunja
institution	Universidad Santo Tomás
repository.name.fl_str_mv	Repositorio Universidad Santo Tomás
repository.mail.fl_str_mv	noreply@usta.edu.co
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spelling	Mejía Goyeneche, juan sebastiánEstrada Esponda, Royer David2018-01-02http://revistas.ustatunja.edu.co/index.php/ingeniomagno/article/view/1644The organizations extremely are competitive surroundings, in which the administration of the relations with the clients acquires a signicant, especially in the related thing to the loyalty, the increase of the sales and the increase of the yield. Consequently, the organizations are called to administer the relations with their clients from the strategic point of view, but also from the tactical and operative point of view. By such reason, the technology is one of those components that such management supports and that its effective implementation potentialises. The present article sets out the results of a degree project, that approached problematic concerning the management of relations with the clients in a restaurant of fast meals of Tuluá, based on the methodology the SCRUM and techniques of mining of data, the result was a computer science system for the support to the decision making in the context of the intelligence of businesses. The integration of the algorithms of near neighbors (KNN) and FP-GROWTH stands out, with the purpose of emitting recommendations in relation to the preferences of the consumers with base in the composition of products more consumed by them. In addition, once integrated the algorithms they tried on in four different scenes, which allowed to conclude that such integration does not have associate a high computer cost.Actualmente las organizaciones se encuentran un entorno sumamente competitivo, en el que la administración de las relaciones con los clientes cobra un valor significativo, especialmente en lo relacionado a la fidelización, el aumento de las ventas y el incremento de la rentabilidad. En consecuencia, las organizaciones están llamadas a administrar las relaciones con sus clientes desde el punto de vista estratégico, pero también desde el punto de vista táctico y operativo. Por tal motivo, la tecnología es uno de esos componentes que apoya tal gestión y que potencializa su efectiva 28implementación. El presente artículo expone los resultados de un proyecto de grado , que abordó la problemática concerniente a la gestión de relaciones con los clientes en un restaurante de comidas rápidas de Tuluá, basado en la metodología SCRUM y técnicas de minería de datos, el resultado fue un sistema informático para el apoyo a la toma de decisiones en el contexto de la inteligencia de negocios. Se destaca la integración de los algoritmos de vecinos cercanos (KNN) y FP-GROWTH, con el fin de emitir recomendaciones en relación con las preferencias de los consumidores con base en la composición de los productos más consumidos por ellos. Además, una vez integrados los algoritmos se probaron en cuatro escenarios diferentes, lo que permitió concluir que tal integración no tiene asociado un costo computacional elevado.As organizações são encontradas resumo-atualmente um ambiente superiormente competitivo, onde a administração das relações com os clientes percebe um valor significativo, especialmente que está relatório délisation, o aumento das vendas e o crescimento da rentabilidade. Por conseguinte, as organizações são chamadas de administrar as relações com os seus clientes do ponto de vista estratégico, mas também o ponto de vista tático e operacional. Por tal motivo, a tecnologia é um destes componentes que apoia tal gestão e que potencialize a sua aposta em obra efetiva. O presente artigo expõe os resultados de um projeto de grau [1], que abordou a problemática relativa à gestão de relações com os clientes num restaurante de restaurações rápidas de Tuluá, baseado a metodologia SCRUM e técnicas de indústria mineira de dados, o resultado foi um sistema informático para o apoio à tomada de decisão no contexto da inteligência de negócios. Sublinha-se a integração dos algoritmos de vizinhos próximos (KNN) e de FP-GROWTH, a em de emitir recomendações em relação às preferências dos consumidores com base na composição dos produtos mais consumidos por eles. Além disso, uma vez integrados os algoritmos foram provados em quatro cenas diferentes, que permitiu concluir que tal integração não associou um custo computacional que importa.application/pdfspaUniversidad Santo Tomás Seccional Tunjahttp://revistas.ustatunja.edu.co/index.php/ingeniomagno/article/view/1644/1498Ingenio Magno; Vol. 9 Núm. 1 (2018): Ingenio Magno vol. 9-1; 56-702422-23992145-9282Derechos de autor 2019 Ingenio Magnohttp://purl.org/coar/access_right/c_abf2Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientesIntegration of algorithms knn an fp-growth to support the management of relations with clientsintegração dos algoritmos knn e fp-growth para apoiar a gestão de relações com clientesinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1CRMFP-GROWTHIntelligence of BusinessesSCRUMKNNCRMFP-GROWTHInteligencia de NegociosSCRUMKNNCRMFP-GROWTHInteligência de NegóciosSCRUMKNN11634/15818oai:repository.usta.edu.co:11634/158182023-07-14 16:37:40.346metadata only accessRepositorio Universidad Santo Tomásnoreply@usta.edu.co

Integración de los algoritmos knn y fp-growth para apoyar la gestión de relaciones con clientes

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