Diseño de Elecciones colectivas y Agregación de Preferencias: Del Miedo y la Retórica a la Teoría de Juegos y el Neuromarketing

This work paper article aims to describe the historical development of the set of technologies and devices discursive, rational, cognitive and political engineering aimed at shaping and influencing the processes through which communities and societies make their collective choices, legitimizing thro...

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Autores:
Murillo, Marco Fidel Zambrano
Tipo de recurso:
Fecha de publicación:
2013
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/42226
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/viei/article/view/1161
http://hdl.handle.net/11634/42226
Palabra clave:
social contract
strength
domination
rhetoric
aggregation of preferences
collective choices
game theory
neuromarketing
deep structures of decision-making
modeling of collective decisions
moral consensus building.
Contrato social
fuerza
dominación
retórica
agregación de preferencias
elecciones colectivas
teoría de juegos
neuromarketing
estructuras profundas de decisión
modelamiento de decisiones colectivas
construcción moral de consensos.
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License
http://purl.org/coar/access_right/c_abf2
Description
Summary:This work paper article aims to describe the historical development of the set of technologies and devices discursive, rational, cognitive and political engineering aimed at shaping and influencing the processes through which communities and societies make their collective choices, legitimizing through this process their levels of social cohesion and paradoxically, the mechanisms which reaffirm the political domination. It basically highlights two alternatives in the collective election front to which contemporary societies are: an alternative based on the full information (truth) and the moral construction of consensus. Another alternative based on fear, distortion of information (falsehood), deception and manipulation of decision-making structures.