Modelo para la determinación del posicionamiento competitivo internacional: Sector confecciones de Santander en el mercado norteamericano

This paper presents a proposal of competitiveness analysis of an industry or productive sector in a foreign market by developing an integrated model that includes three elements: competitiveness matrix, competitive positioning and competitive situation. The competitiveness assessment model is applied to determine the competitiveness of clothing from Colombia in the U.S. market. A considered contribution of the proposed model the integrality of the elements for an analysis of international competitiveness of an industry, sector or product in a foreign market objective, to analyze the market performance, market dynamics, the identification of competitors of the target market and the distance from them, and specially the easy interpretation of both, academia and especially industry.

• Autores: Gómez Parada, Édgar Javier; González Sarmiento, Gustavo
• Fecha de publicación: 2012
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/36412
• Acceso en línea: http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/326; http://hdl.handle.net/11634/36412
• License: Derechos de autor 2018 Revista Lebret