Estrategia exportadora y comportamiento internacional - estado de la cuestión
Faced with the imminent strongly economic globalization progresses since the last decades of the last century, organizations have faced increasing challenges and sought strategies to successfully enter the new world. However, recent studies show divergent results in terms of effectiveness of these s...
- Autores:
-
Arenas V., Diego A.
- Tipo de recurso:
- Fecha de publicación:
- 2012
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Repositorio Institucional USTA
- Idioma:
- spa
- OAI Identifier:
- oai:repository.usta.edu.co:11634/36414
- Acceso en línea:
- http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/328
http://hdl.handle.net/11634/36414
- Palabra clave:
- Rights
- License
- Derechos de autor 2018 Revista Lebret
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Arenas V., Diego A.2021-09-24T13:35:45Z2021-09-24T13:35:45Z2012-01-01http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/32810.15332/rl.v4i4.328http://hdl.handle.net/11634/36414Faced with the imminent strongly economic globalization progresses since the last decades of the last century, organizations have faced increasing challenges and sought strategies to successfully enter the new world. However, recent studies show divergent results in terms of effectiveness of these strategies, so it is necessary to perform comparative analysis that establishes the causes of their success or failure. The article reflects the exercise of reviewing the recent literature on the subject, as the first phase of research that aims to link the marketing strategies and export behavior of SMEs in two regions: Santander and Antioquia. Given the proliferation of publications that have contributed to the debate in recent years, it is a conceptual and contextual approach to the subject of study.Ante el inminente proceso de globalización económica que avanza con fuerza desde las últimas décadas del siglo pasado, las organizaciones han tenido que enfrentar retos crecientes y buscar estrategias que les permitan insertarse positivamente en el nuevo escenario mundial. Estudios recientes muestran, sin embargo, resultados divergentes en términos de eficacia de esas estrategias, por lo que es necesario realizar análisis comparados que permitan establecer los determinantes de su éxito o fracaso. El artículo refleja el ejercicio de revisión de la literatura reciente sobre el tema, como primera fase de una investigación que tiene como objetivo relacionar las estrategias de marketing y el comportamiento exportador de las PYMES de dos regiones del país: Santander y Antioquia.application/pdfspaUniversidad Santo Tomás seccional Bucaramangahttp://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/328/332Revista Lebret; Núm. 4 (2012); 73-96Lebret; Núm. 4 (2012); 73-962357-54682145-5996Derechos de autor 2018 Revista Lebrethttp://purl.org/coar/access_right/c_abf2Estrategia exportadora y comportamiento internacional - estado de la cuestiónEXPORT STRATEGY AND INTERNATIONAL PERFORMANCE –A STATE OF THE ART-info:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb111634/36414oai:repository.usta.edu.co:11634/364142023-07-14 16:21:54.905metadata only accessRepositorio Universidad Santo Tomásnoreply@usta.edu.co |
| dc.title.spa.fl_str_mv |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| dc.title.alternative.eng.fl_str_mv |
EXPORT STRATEGY AND INTERNATIONAL PERFORMANCE –A STATE OF THE ART- |
| title |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| spellingShingle |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| title_short |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| title_full |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| title_fullStr |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| title_full_unstemmed |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| title_sort |
Estrategia exportadora y comportamiento internacional - estado de la cuestión |
| dc.creator.fl_str_mv |
Arenas V., Diego A. |
| dc.contributor.author.none.fl_str_mv |
Arenas V., Diego A. |
| description |
Faced with the imminent strongly economic globalization progresses since the last decades of the last century, organizations have faced increasing challenges and sought strategies to successfully enter the new world. However, recent studies show divergent results in terms of effectiveness of these strategies, so it is necessary to perform comparative analysis that establishes the causes of their success or failure. The article reflects the exercise of reviewing the recent literature on the subject, as the first phase of research that aims to link the marketing strategies and export behavior of SMEs in two regions: Santander and Antioquia. Given the proliferation of publications that have contributed to the debate in recent years, it is a conceptual and contextual approach to the subject of study. |
| publishDate |
2012 |
| dc.date.issued.none.fl_str_mv |
2012-01-01 |
| dc.date.accessioned.none.fl_str_mv |
2021-09-24T13:35:45Z |
| dc.date.available.none.fl_str_mv |
2021-09-24T13:35:45Z |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
| dc.type.drive.none.fl_str_mv |
info:eu-repo/semantics/article |
| dc.identifier.none.fl_str_mv |
http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/328 10.15332/rl.v4i4.328 |
| dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/11634/36414 |
| url |
http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/328 http://hdl.handle.net/11634/36414 |
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10.15332/rl.v4i4.328 |
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spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/328/332 |
| dc.relation.citationissue.spa.fl_str_mv |
Revista Lebret; Núm. 4 (2012); 73-96 |
| dc.relation.citationissue.eng.fl_str_mv |
Lebret; Núm. 4 (2012); 73-96 |
| dc.relation.citationissue.none.fl_str_mv |
2357-5468 2145-5996 |
| dc.rights.spa.fl_str_mv |
Derechos de autor 2018 Revista Lebret |
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http://purl.org/coar/access_right/c_abf2 |
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Derechos de autor 2018 Revista Lebret http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Universidad Santo Tomás seccional Bucaramanga |
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Universidad Santo Tomás |
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Repositorio Universidad Santo Tomás |
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noreply@usta.edu.co |
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1782026240743440384 |