Evaluación del centro de mercadeo agropecuario: servicio nacional de aprendizaje, centro de biotecnología agropecuaria, Mosquera
The objective of this article is to show evidence of the agricultural marketing center project at the Agricultural Biotechnology Center - C.B.A. of the National Learning Service - SENA in Mosquera, through the analysis of the application of an expert survey. A quantitative study of analytical, descr...
- Autores:
-
Cruz Páez, Fabio Orlando
Lechuga Cardozo, Jorge Isaac
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad Santo Tomás
- Repositorio:
- Repositorio Institucional USTA
- Idioma:
- spa
- OAI Identifier:
- oai:repository.usta.edu.co:11634/29546
- Acceso en línea:
- http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1968
http://hdl.handle.net/11634/29546
- Palabra clave:
- Agriculture
marketing
development projects
Agricultura
marketing
proyectos de desarrollo
Agriculture
marketing
projets de développement
Agricultura
marketing
projetos de desenvolvimento
- Rights
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0
Summary: | The objective of this article is to show evidence of the agricultural marketing center project at the Agricultural Biotechnology Center - C.B.A. of the National Learning Service - SENA in Mosquera, through the analysis of the application of an expert survey. A quantitative study of analytical, descriptive, non-experimental, transactional and field type was defined. A Delphi-type questionnaire was designed and applied to a sample of 22 agribusiness experts who were chosen from among technicians and professionals, SENA instructors, and small and medium entrepreneurs in the municipality of Mosquera. The questionnaire contained 6 items, 2 for the marketing variable and 4 for the project evaluation variable. Thus, it became evident that the development of a production accentuated in innovation and development in a collaborative way with the agricultural communities, can potentiate inter-institutional chains for the commercialization of agricultural products from SENA. |
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