Análisis del afrontamiento de rupturas amorosas desde la psicología del consumidor

The aim of this study was to explore the way in which the loneliness generated by love breakups is faced through activities of consumption of goods or services, its main focus is on the motivations of individuals to cope with the situation in a non-clinical way. The method of the study is qualitative, for which ten in-depth interviews were carried out with seven women and three men, who experienced loneliness associated with recent love breakups (in the last year). The findings show that they resort a variety of practices of consumption focused on: food, music, sports and leisure activities (going to the movies, traveling), which provide ways to spend time and keep the mind active, have social interaction for fun, and reconnect with friends and family, in a way that allowed them to improve their relationship with themselves in this phase of their lives. It is concluded that the mediation of consumer activities and the rediscovery of social ties are important sources to recover from de love breakdown. The study has limitations in terms of the number of participants, but a saturation point was achieved in the information obtained

• Autores: Henao Ceballos, Paola; Munoz, Yaromir
• Fecha de publicación: 2021
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/44987
• Acceso en línea: https://revistas.usantotomas.edu.co/index.php/diversitas/article/view/7110; http://hdl.handle.net/11634/44987
• Palabra clave: Love breakups; lonelisness; grief; consumer behavior; arritudes; motivations; Rupturas amorosas; soledad; duelo; comportamiento de consumo; actitudes; motivaciones
• License: http://purl.org/coar/access_right/c_abf2