DESARROLLO DE PRODUCTOS DE ALTO VALOR AGREGADO COMO ESTRATEGIA EXPORTADORA PARA LAS PYMES DEL SECTOR AGROINDUSTRIAL DE BOYACÁ DESDE LA PERSPECTIVA DE GESTIÓN DE PROYECTOS

The competitiveness of SMEs and any business is the result of a well-structured management de­signed to generate added value and increased the value chain in all processes of the organization projects, therefore the purpose of this article is to identify, conceptualize and project the added value as a key strategy for increasing the com­petitiveness of small business of Boyacá wishing to enter international markets, stimulating the generation of knowledge and epistemological development of an immersive way toward orga­nizational structure resulting in a more effective planning and strategies in developing advanced products with differentiating power and greater acceptance in international markets strategically introducing the competitiveness of small busi­ness to the export of goods and / or services.

• Autores: Restrepo-Salcedo, Álvaro
• Fecha de publicación: 2016
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/5112
• Acceso en línea: http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1006
• Palabra clave: SMEs; Added Value; Projects; Value Chain; knowledge; Strategy; Pymes; Valor agregado; Proyectos; Cadena de valor; Conocimiento; Estrategia; Des PME; une Valeur ajoutée; des Projets; une Chaîne de valeur; de Connaissance; de Stratégie
• License: Derechos de autor 2016 In Vestigium Ire