This article seeks to determine how through the implementation of a business structure the vision of the producers of the Cooperativa Agraria Cacaotera, “La Nueva Gema” in the municipality of Muzo (Boyacá), who wish to take a step forward and move from producers to marketers and transform cocoa into chocolate-based products, to improve their income and quality of life. The article shows the result of the School Research Project (PIE) 019 “Structuring a vision of the business model for the producers of the Cooperativa de Cacao de Muzo”. Belonging to the School of Administrative, Accounting, Economic and Business Sciences (ECACEN). For this, a descriptive and participatory methodology was applied, with a mixed approach, sources of information of primary and secondary origin, which allowed, throughmarket research, to carry out an analysis of the sector and to identify the most preferredcocoa-based products with which seeks to promote this initiative in a region with very low socio-economic conditions, so it is proposed to apply an inclusive business model, seeking to generate a broad value proposition that involves all actors in the value chain (producer, customer, employee ), for which support will be required from the private, governmental, non-governmental sector, academy and the community in general in the generation of incomes and shared benefits between the parties.

• Autores: Blanco Barrera, Sandra Patricia; Ledesma García, María Carolina; Rodríguez Martínez, Myriam Elena
• Fecha de publicación: 2021
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/41664
• Acceso en línea: http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/2377
• Palabra clave: Agroindustry; Cocoa; Company; Marketing; Agroindustria; Cacao; Empresa; Marketing; Agro-industrie; Cacao; Entreprise; Marketing; Agro-indústria; Cacau; Empresa; Marketing
• License: http://purl.org/coar/access_right/c_abf2