La gestión de la cadena de valor en un entorno competitivo y cambiante

This scientific research article aims to measure the attitudes shown by avocado exporting companies, located in Uruapan, Michoacán, regarding differentiating activities such as environmental management, relationship management and quality. In present times competitiveness arises as a concept of vital importance influenced by globalization, searching strategies that turn out into competitive advantages that allow companies to obtain a good position in the global market. This work has a descriptive correlational design, the variables were analyzed through the SPSS software. The main findings shows that the the value chain economic agents give greater importance to relations with customers and suppliers than to quality and environmental management, currently very important in the competition field. In this work, indicators, dimensions and variables were measured, clearly identifying the background of the competitive advantage source.

• Autores: Martínez Arroyo, Jaime Apolinar; Valenzo Jiménez, Marco Alberto; Zamudio De La Cruz, Angélica Guadalupe
• Fecha de publicación: 2019
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/42122
• Acceso en línea: https://revistas.usantotomas.edu.co/index.php/signos/article/view/4931
• Palabra clave: competitiveness; relations administration; environmental management; quality; competitividad; administración de las relaciones; gestión ambiental; calidad; competitividade; administração de relações; gestão ambiental; qualidade
• License: http://purl.org/coar/access_right/c_abf2