El mercado en el segmento de las parejas sin hijos en Villavicencio (Colombia)

This article discusses how consists demand and supply of goods and services to meet the needs of couples formed by double income no kids called Dink segment. Also review some studies in Colombia and Mexico, to do qualitative methodology was implemented by interviewing 30 couples of different ages and socioeconomic levels. Similarly informa- tion and response with hotels, restaurants and construction, compared to the emergen- ce of these segments are met. The study was conducted in Villavicencio with the aim of characterizing the behavior of consumption of the Dink couples, so that local companies can identify business opportunities designed to meet the needs and expectations of that segment.

• Autores: Roldán-Piragua, Laura; Martínez-Rodríguez, Indira Faisury; Otero-Gómez, María Cristina
• Fecha de publicación: 2016
• Institución: Universidad Santo Tomás
• Repositorio: Repositorio Institucional USTA
• Idioma: spa
• OAI Identifier: oai:repository.usta.edu.co:11634/5106
• Acceso en línea: http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1153
• Palabra clave: Supply; demand; Double income no kids Dink; Oferta; demanda; Doble ingreso sin hijos Dink; Une offre; une demande; une Double recette sans des enfants Dink
• License: Derechos de autor 2016 In Vestigium Ire