El comportamiento del consumidor de las plazas de mercado de Villavicencio, Meta

Market squares are one of the most beneficial sectors for the country, given that they satisfy first category needs and contribute to the region’s economy, which is why its preservation and analysis is important for said sector. The present article is the analysis of consumer behavior in the market...

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Autores:
Prieto Delgadillo, Mario Fernando
Chinchilla Mora, Maria Cristina
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/41463
Acceso en línea:
https://revistas.usantotomas.edu.co/index.php/cife/article/view/4880
http://hdl.handle.net/11634/41463
Palabra clave:
market square
consumer
purchase
behavior
consumption
plaza de mercado
consumidor
compra
comportamiento
consumo
Rights
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:Market squares are one of the most beneficial sectors for the country, given that they satisfy first category needs and contribute to the region’s economy, which is why its preservation and analysis is important for said sector. The present article is the analysis of consumer behavior in the market squares, in the city of Villavicencio where there is a fairly notorious trade in fruit and vegetables in the country, from where they are supplied to towns. As a result of a theoretical and practical investigation, where information was collected on consumer purchasing statistics, in different markets and under different items and circumstances, the information gathered was analyzed and results yielded are observed at the end of this article, as well as the conclusions made on what was observed in the field work developed for this research.