This article seeks to determine how through the implementation of a business structure the vision of the producers of the Cooperativa Agraria Cacaotera, “La Nueva Gema” in the municipality of Muzo (Boyacá), who wish to take a step forward and move from producers to marketers and transform cocoa into...

Full description

Autores:
Blanco Barrera, Sandra Patricia
Ledesma García, María Carolina
Rodríguez Martínez, Myriam Elena
Tipo de recurso:
Fecha de publicación:
2021
Institución:
Universidad Santo Tomás
Repositorio:
Repositorio Institucional USTA
Idioma:
spa
OAI Identifier:
oai:repository.usta.edu.co:11634/41664
Acceso en línea:
http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/2377
Palabra clave:
Agroindustry
Cocoa
Company
Marketing
Agroindustria
Cacao
Empresa
Marketing
Agro-industrie
Cacao
Entreprise
Marketing
Agro-indústria
Cacau
Empresa
Marketing
Rights
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:This article seeks to determine how through the implementation of a business structure the vision of the producers of the Cooperativa Agraria Cacaotera, “La Nueva Gema” in the municipality of Muzo (Boyacá), who wish to take a step forward and move from producers to marketers and transform cocoa into chocolate-based products, to improve their income and quality of life. The article shows the result of the School Research Project (PIE) 019 “Structuring a vision of the business model for the producers of the Cooperativa de Cacao de Muzo”. Belonging to the School of Administrative, Accounting, Economic and Business Sciences (ECACEN). For this, a descriptive and participatory methodology was applied, with a mixed approach, sources of information of primary and secondary origin, which allowed, throughmarket research, to carry out an analysis of the sector and to identify the most preferredcocoa-based products with which seeks to promote this initiative in a region with very low socio-economic conditions, so it is proposed to apply an inclusive business model, seeking to generate a broad value proposition that involves all actors in the value chain (producer, customer, employee ), for which support will be required from the private, governmental, non-governmental sector, academy and the community in general in the generation of incomes and shared benefits between the parties.