Exploración de tendencias en turismo urbano y protocolos internacionales poscovid para el fortalecimiento de los tours urbanos en Medellín, Colombia, durante la pandemia
The present thesis seeks to explore the impact of the coronavirus pandemic in urban tours, applying the strategy of exploring urban tourism trends in three touristic powers such as Spain, France and Turkey; including the tracking of postcovid international protocols that were created in these countr...
- Autores:
-
Cardona Gómez, María Paulina
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/8225
- Acceso en línea:
- http://hdl.handle.net/10819/8225
- Palabra clave:
- Tours urbanos
Medellín
Tendencias internacionales de turismo
Protocolos poscovid
Urban tours
International tourism trends
Postcovid protocols
Turismo
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The present thesis seeks to explore the impact of the coronavirus pandemic in urban tours, applying the strategy of exploring urban tourism trends in three touristic powers such as Spain, France and Turkey; including the tracking of postcovid international protocols that were created in these countries for the reactivation of urban tours. The above with the purpose of identifying elements which contribute with the strengthening of urban tours in Medellin city, Colombia. Methodological, it was followed by the document review technique supported with academic sources, websites specialized in urban tourism and government documents of a public nature that were analyzed through synthesis and comparison matrices. As main results it was evidenced that urban tours in Medellin must continue improving in planning, transport, technology, offer and protocols structuration terms, so that it would be competitive at the moment of complying with the new tourist postcovid requirements. The investigation allowed to conclude that Medellin urban tours comply an important role during the postcovid economic reactivation, being in charge of providing valuable strategies to regain the new tourist confidence who has emerged after the coronavirus pandemic. Also it was concluded that the biggest challenge facing urban tourism will be to adapt its tourist products to international tends where the nature tourism, local tourism, use of technologies and strict compliance with biosafety protocols predominates |
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