Incidencia de la logística en el marketing
For decades companies have made various efforts to find the magic formula to attract cus-tomers, build positive and long-term relationships with them, gain positioning, set in different markets and, of course, get the level of competitiveness required nowadays. Logistics is the process developed by...
- Autores:
-
Burbano Vallejo, Edy Lorena
Morales Camacho, Rocío
- Tipo de recurso:
- Fecha de publicación:
- 2010
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/5103
- Acceso en línea:
- http://hdl.handle.net/10819/5103
- Palabra clave:
- Logística
Competitividad
Cadena de abastecimiento
Servicio al cliente
Marca
Logistics
Customer service
Supply chain
Competitiveness
Branding
Marketing
Logística comercial
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | For decades companies have made various efforts to find the magic formula to attract cus-tomers, build positive and long-term relationships with them, gain positioning, set in different markets and, of course, get the level of competitiveness required nowadays. Logistics is the process developed by an organization from the time it takes inputs or raw materials from sup-pliers to the moment the clientconsumer is satisfied with the product or service purchased. Therefore, a structural element of marketing is total effectiveness in the operation of the en-tire supply chain which will impact the customer either in a positive or negative way. |
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