La responsabilidad social empresarial vista desde un enfoque competitivo
Currently there are thousands of social problems usually originated by bad policies, poor public administration, lack of resources in general, etc. These sectors are increasingly and with the expansion of technology in social networks has become evident the public's sensitivity to these. In thi...
- Autores:
-
Guardo Arnedo, Pedro Antonio
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/6906
- Acceso en línea:
- http://hdl.handle.net/10819/6906
- Palabra clave:
- Responsabilidad social empresarial
Sectores vulnerables
Políticas sociales
Competitividad
Corporate social responsibility
Social policies
Vulnerable sectors
Competitiveness
Tesis - administración de comercio internacional
Artículo de revisión para grado
Responsabilidad social empresarial
Políticas públicas
Vulnerabilidad social
Competitividad empresarial
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | Currently there are thousands of social problems usually originated by bad policies, poor public administration, lack of resources in general, etc. These sectors are increasingly and with the expansion of technology in social networks has become evident the public's sensitivity to these. In this article we will analyze how large companies should have policies that help these vulnerable sectors and in this way also improve their competitiveness and positive impact in the region in which they operate, also the differences that exist between social marketing and CSR, in which aspects of the company and the environment influences CSR and some examples of this. |
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