Marca Blackout
The following research project focuses on the creation and development of a fashion brand, proving the students capabilities in making said entrepeneurship. This brand will be justified aplying real market research data, user information and global fashion trends. At the end the student will create...
- Autores:
-
Garzón Higuera, Juan Pablo
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3791
- Acceso en línea:
- http://hdl.handle.net/10819/3791
- Palabra clave:
- Creación De Marca
Investigación De Mercado
Fashion Design
Fashion Trends
Emprendimiento
Creación de empresas
Moda - Aspectos morales y éticos
Marcas registradas
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The following research project focuses on the creation and development of a fashion brand, proving the students capabilities in making said entrepeneurship. This brand will be justified aplying real market research data, user information and global fashion trends. At the end the student will create a collection following the data obtained and the requiremets proposed by the user and the brand itself. The objective is to create a brand with a strong identity capable of competing in a local market with a well developed product and justified research data. |
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