Técnicas de evaluación de mercado para determinar la viabilidad de un proyecto en la etapa de formulación

The objective of this project was to identify the different market research techniques in the formulation stage of a university hotel in the city of Santiago de Cali to determine its viability. We found the analysis of each of the studies by different authors and synthesis of common elements and market strategies (product, price, place and promotion) that apply to each of them. This is a descriptive study as it seeks to collect information independently on concepts and variables belonging to the study to indicate how they can relate to each other. The research design is not experimental descriptive transversal because they are observed and data are collected and category concept and have variable describes investigate existing studies to analyze their impact and interaction at any given time. To collect information query indexed databases, books, works of degree and other specialized documents on the subject of market research literature will be performed. Subsequently, two tables will be designed, the first collects information about antecedents of the authors consulted as (objective, method, results and conclusion of the author) and the second table will identify the similarities, differences and areas of application of different techniques consulted, later on a laptop computer, a statistical software. Information for examination and preparation of a technical document with the results will type. Also a process for the technical evaluation of projects whose steps were adapted from different authors consulted and its structure is based on an objective, scope, responsible flowchart with the activities undertaken, instructions will be standardized; and annexes and finally the knowledge of the market assessment applied to the project <<business plan for the creation of THE COLOMBIAN HOUSE – university d hotel in the city Santiago de Cali, Colombia >>.

• Autores: Caballero Romero, Alexander; Zúñiga Giraldo, Laura Sofía
• Fecha de publicación: 2015
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/3062
• Acceso en línea: http://hdl.handle.net/10819/3062
• Palabra clave: Evaluación; Proyecto; Techniques; Market; Planificación de proyectos; Implementación de proyectos; Elaboración de proyectos; Evaluación de proyectos
• License: http://purl.org/coar/access_right/c_abf2