Investigación inserción del diseño en empresa social caso. Emprendimiento sector joyería
The following research aimed to determine the impact of the inclusion of a professional costume design in a jewelry and accessories social enterprise MAUA. This research began with a description of the current market and then analyze the pre-feasibility of creating a company to implement ethical mar...
- Autores:
-
Flórez Guzmán, Diana Carolina
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3473
- Acceso en línea:
- http://hdl.handle.net/10819/3473
- Palabra clave:
- Diseño
Prefactibilidad
Ethical marketing
Jewerly
Marcas de fábrica
Emprendedores
Planes de negocios
Inclusión social
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The following research aimed to determine the impact of the inclusion of a professional costume design in a jewelry and accessories social enterprise MAUA. This research began with a description of the current market and then analyze the pre-feasibility of creating a company to implement ethical marketing and with the active participation of the foundation Recuperar finally developed the first collection. It was concluded that economically and technically is possible to create an accessories and jewelry social enterprise that includes within its personalization services, it is necessary that the head of the whole process be a professional costume design. |
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