Estrategias de marketing digital aplicadas al sector turístico

Currently, most tourism companies and companies resort to the use of technologies as means to promote their products and services. New technologies have expanded the concept of people's lives in terms of information consultation and the immediacy of it. The ease with which the information has been obtained with respect to the different services offered in the field of tourism has forced the cities to sell themselves as a product. The purpose of this article is the study of Digital Marketing applied to the tourism industry. This research is based on the documentary review presented by different authors with references to the subject in question. The Methodology has become an application that has already been published in digital marketing actions in the tourism sector, through research. Of Digital Marketing strategies to the tourism sector and what benefits does this bring to it? Seeking to recognize the importance of companies in the tourism sector to implement Digital Marketing to consolidate themselves as avant-garde companies.

• Autores: Mendoza García, Ricardo José
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7224
• Acceso en línea: http://hdl.handle.net/10819/7224
• Palabra clave: Marketing digital; Tecnología; Estrategias; Turismo; Competitividad; Digital marketing; Technology; Strategies; Tourism; Competitiveness; Tesis - administración de comercio internacional; Artículo de revisión para grado; Marketing digital; Innovación empresarial; Estrategias empresariales; Competitividad empresarial; Turismo
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia