Plan estratégico de marketing digital orientado al mejoramiento del reconocimiento de marca de la empresa Confeccionarte S.A.S
The digital marketing has become a tool that allows companies to understand and manage the way today consumers purchase and get new information through new channels. Also, it allows to reach new and different markets. With this in mind, this project is oriented to develop a strategic plan of digital...
- Autores:
-
Berrio Domínguez, Camilo
Restrepo Vanegas, Laura Daniela
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/7967
- Acceso en línea:
- http://hdl.handle.net/10819/7967
- Palabra clave:
- Marketing digital
Herramientas
Pymes
Reconocimiento de marca
Tendencias
Digital marketing
Tools
Brand recognition
Trends
Mercadeo
Marcas de empresas
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The digital marketing has become a tool that allows companies to understand and manage the way today consumers purchase and get new information through new channels. Also, it allows to reach new and different markets. With this in mind, this project is oriented to develop a strategic plan of digital marketing for Confeccionarte, that will allow an improvement in its Brand recognition. The digital marketing plan is built from a recompilation of company's internal information (diagnosis of the situation, actual recognition of the company, the way the company use tools and what tools they use) and external information from the market and the competition (revision of literary information to identify recognition variable and an analysis of the strategies that companies cases use), this allowed to select and propose the most adecuated tools for the company's needs that were found |
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