Creación de la marca: Wowmom
For this graduation project we explore the brand creation development of wowmom, which focuses on a user with an alternative lifestyle, and for whose aesthetics and image are very important, also she is in an important stage of her life that is maternity, wowmom, as a brand is responsible for bringi...
- Autores:
-
García Castaño, Laura Isabel
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3790
- Acceso en línea:
- http://hdl.handle.net/10819/3790
- Palabra clave:
- Maternidad
Alternativo
Psychobilly
Functional
Marcas de fábrica
Productos de marca
Diseño de vestidos
Feminidad
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | For this graduation project we explore the brand creation development of wowmom, which focuses on a user with an alternative lifestyle, and for whose aesthetics and image are very important, also she is in an important stage of her life that is maternity, wowmom, as a brand is responsible for bringing a new product experience for their costumers, for whom their style is a ritual, a lifestyle and not just a fashion trend. In this project we bring to light information that show that the development of this brand is possible, we realized an analysis that tell us that right now in Colombia there are no other offers for this kind of product for pregnant women and that there is a big demand but this market hasn´t yet been exploited, wowmom sees this as an opportunity for starting a business with this kind of products. |
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