IBM Colombia y su red de innovación a través del Big Data

The objective of the analysis of this article is the technological tools for which IBM Colombia proposes for the needs of the users. Where also seeks to organize, innovate and offer new products to go to build smarter businesses as well as the transformation process of moving to sell computer products to focus on customer service. All this in emphasis to become a complete, competitive, changing but above all dynamic, for example the strategies they implement in the market, their advantages, the importance that it takes with just provides a good service. Thanks to IBM's advance in the market today, you can have a series of productivity and innovation opportunities in leadership, commitment and effectiveness with the response of your technologies. It should also be mentioned that the IBM relationship reaches with the largest amounts of data that help reduce costs, time and result in a fast way, we talk about Big Data. Since it is just like IBM, it focused on decision making when it comes to strengthening technological development, and its competitive skills in the global market.

• Autores: Marrugo Castro, Ana Milena
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7221
• Acceso en línea: http://hdl.handle.net/10819/7221
• Palabra clave: Tecnología; IBM Colombia; Mercado; Negocios; Productividad; Costos; Technology; Market; Business; Productivity; Costs; Tesis - administración de comercio internacional; Artículo de revisión para grado; Innovación empresarial; IBM Colombia; Big Data; Productividad empresarial
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia