NOX Marca de lencería, en la ciudad de Cali

A lot of women feel uncomfortable with the stereotypes socioculturalism has been scattered for the mass media over the years, this has led them to hide their body’s. From this problem born Nox that wants to embrace and empower women through lingerie, this has been a reference for daring and uninhibited women that minimize the value of the opinion of other people and embrace their imperfections as part of a real woman. The objective of the project Nox lingerie is to empower the Colombian women to show her body as it is, natural and beautiful, also take care to the woman incorporating technologies like microcapsules with substances that hydrate the skin, organic materials that protects the V zone of the women and thus help to reduce damage in environment. This investigation was carried out via different websites, articles, and certified university projects. It was verified through laboratories to check the effectiveness of microcapsules in different textiles and with different hydrating substances. The market test was verified through interviews and polls by means of Instagram and interviews face to face with the potential users, with the respective data it was carried out the ideation of a possible business model, guide for the Canvas model from the information collected in the field work. The results of the field work show a positive answer for the investigation.

• Autores: Robledo Gómez, Carolina; Home Guzmán, Lucia; Mantilla, Yuly Yesenia
• Fecha de publicación: 2021
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/8744
• Acceso en línea: http://hdl.handle.net/10819/8744
• Palabra clave: Industria textil-Santiago de Cali; Ropa interior femenina; Corte y confección - Patrones; Industria textil-Santiago de Cali; Ropa interior femenina; Corte y confección - Patrones
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia