Plan estratégico sobre la sostenibilidad en base al mix de marketing

Approach to the realization of a strategic plan on sustainability in the Fashion Industry,aimed at the garment-textile-clothing sector in Valle del Cauca based on the Marketing Mix.Referencing the importance of Closed Loop and the relevance of this in the primary processes of production, analyzing the consumption behaviors that influence people and the reaction of companies to these phenomena, creates the possibility of evolving the market towards the sustainability in the Valle del Cauca. Synthesizing in this way the applicable steps at the local level that must be taken into account by clothing-textile-clothing companies. This way we obtain greater innovation in design and processes, recognition at a business level, projection to continuous improvements in processes gradually applied to more sustainable companies and successful awareness of the consumer. Caring for the current natural resources and reducing the negative impact on the environment for the future.

• Autores: Zúñiga Restrepo, Camila
• Fecha de publicación: 2019
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7414
• Acceso en línea: http://hdl.handle.net/10819/7414
• Palabra clave: Sostenibilidad; Diseño circular; Closed loop; Mix de marketing; Sector moda; Sustainability; Marketing mix; Fashion industry; Planificación estratégica - Estudio de casos; Mercadeo multinivel; Industria de la moda
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia