Planeación estratégica de la empresa total Car Center S.A.S.

The objective of this research is to demonstrate the importance of strategic planning in organizations that seek long-term stability; In this case, strategic planning is applied in a SME provider of automotive services, which is called Total Car Center S.A.S. Its main problem is the lack of planning...

Full description

Autores:
Valderrama Ramírez, Andrea Carolina
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/6212
Acceso en línea:
http://hdl.handle.net/10819/6212
Palabra clave:
Planeación
Planeación estratégica
Direccionamiento estratégico
Panning
Strategic planning
Strategic direction
Tesis - administración de comercio internacional
Planeación estratégica
Dirección estratégica
Estrategia organizacional
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:The objective of this research is to demonstrate the importance of strategic planning in organizations that seek long-term stability; In this case, strategic planning is applied in a SME provider of automotive services, which is called Total Car Center S.A.S. Its main problem is the lack of planning and organization both internally and externally, to help solve it, a general objective was set which is the formulation of the strategic plan of the organization starting from its current situation, to reach this objective, the conditions were diagnosed current business, strategies were proposed and an action plan was developed, finally proposed an organizational system supporting the strategic plan, after doing this it was concluded that strategic planning is a fundamental tool for the organization, in In this case it was observed how this allowed to determine the objectives and the strategies for its fulfillment, at the end of this investigation the organization is recommended to put into practice the aforementioned suggestions since they will bring notable benefits in the short and long term.