On Sale! : un análisis de los factores del comportamiento impulsivo de compra

The following monograph carries out a thorough examination of different research articles in relation to impulsive purchase made in the United States of America for the most part since the topic complexity has not been yet deepened in Colombia. The analysis focuses in how this phenomenon behaves in...

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Autores:
Mejía Arango, Sebastián
Parra Macías, María Camila
Marín Giraldo, Juan Pablo
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/6053
Acceso en línea:
http://hdl.handle.net/10819/6053
Palabra clave:
Impulsivo
Comportamiento
Consumo
Hedónico
Utilitario
Compra en linea
Consumidor
Contexto
Placer
Cultura
Factores
Impulsive
Behaviour
Consume
Hedonic
Utilitarian
Online shopping
Consumer
Context
Pleasure
Culture
Factors
Comportamiento del consumidor
Compras
Psicología del consumidor
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
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network_name_str Repositorio USB
repository_id_str
dc.title.spa.fl_str_mv On Sale! : un análisis de los factores del comportamiento impulsivo de compra
title On Sale! : un análisis de los factores del comportamiento impulsivo de compra
spellingShingle On Sale! : un análisis de los factores del comportamiento impulsivo de compra
Impulsivo
Comportamiento
Consumo
Hedónico
Utilitario
Compra en linea
Consumidor
Contexto
Placer
Cultura
Factores
Impulsive
Behaviour
Consume
Hedonic
Utilitarian
Online shopping
Consumer
Context
Pleasure
Culture
Factors
Comportamiento del consumidor
Compras
Psicología del consumidor
title_short On Sale! : un análisis de los factores del comportamiento impulsivo de compra
title_full On Sale! : un análisis de los factores del comportamiento impulsivo de compra
title_fullStr On Sale! : un análisis de los factores del comportamiento impulsivo de compra
title_full_unstemmed On Sale! : un análisis de los factores del comportamiento impulsivo de compra
title_sort On Sale! : un análisis de los factores del comportamiento impulsivo de compra
dc.creator.fl_str_mv Mejía Arango, Sebastián
Parra Macías, María Camila
Marín Giraldo, Juan Pablo
dc.contributor.advisor.none.fl_str_mv Castillo Parra, Henry Antonio
dc.contributor.author.none.fl_str_mv Mejía Arango, Sebastián
Parra Macías, María Camila
Marín Giraldo, Juan Pablo
dc.subject.spa.fl_str_mv Impulsivo
Comportamiento
Consumo
Hedónico
Utilitario
Compra en linea
Consumidor
Contexto
Placer
Cultura
Factores
Impulsive
Behaviour
Consume
Hedonic
Utilitarian
Online shopping
Consumer
Context
Pleasure
Culture
Factors
topic Impulsivo
Comportamiento
Consumo
Hedónico
Utilitario
Compra en linea
Consumidor
Contexto
Placer
Cultura
Factores
Impulsive
Behaviour
Consume
Hedonic
Utilitarian
Online shopping
Consumer
Context
Pleasure
Culture
Factors
Comportamiento del consumidor
Compras
Psicología del consumidor
dc.subject.lemb.spa.fl_str_mv Comportamiento del consumidor
Compras
Psicología del consumidor
description The following monograph carries out a thorough examination of different research articles in relation to impulsive purchase made in the United States of America for the most part since the topic complexity has not been yet deepened in Colombia. The analysis focuses in how this phenomenon behaves in online shopping and physical stores. Additionally, further exploration about how impulse based shopping influence individual's emotional state took place as well as the exploration of other factors that intervene in the purchase process in both hedonic and utilitarian purchase. In the same way, it was determined how consumers can be classified either as impulsive or planned out, according to the different articles studied, diverse conclusions were obtained about these topics. In the end, the analysis contextualizes to a possible extent the impulsive purchases inside the Colombian shopping culture
publishDate 2018
dc.date.accessioned.none.fl_str_mv 2018-08-24T00:04:55Z
dc.date.available.none.fl_str_mv 2018-08-24T00:04:55Z
dc.date.issued.none.fl_str_mv 2018
dc.date.submitted.none.fl_str_mv 2018-08-23
dc.type.spa.fl_str_mv Trabajo de grado - Pregrado
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.spa.spa.fl_str_mv Trabajo de Grado
dc.type.driver.spa.fl_str_mv info:eu-repo/semantics/bachelorThesis
dc.identifier.citation.spa.fl_str_mv Mejía, S., Parra, M. C., & Marín, J. P. (2018). On Sale!: Un Análisis de los Factores del Comportamiento Impulsivo de Compra (Pregrado en Psicología). Universidad de San Buenaventura Colombia, Facultad de Psicología, Medellín
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10819/6053
identifier_str_mv Mejía, S., Parra, M. C., & Marín, J. P. (2018). On Sale!: Un Análisis de los Factores del Comportamiento Impulsivo de Compra (Pregrado en Psicología). Universidad de San Buenaventura Colombia, Facultad de Psicología, Medellín
url http://hdl.handle.net/10819/6053
dc.language.iso.spa.fl_str_mv spa
language spa
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.cc.spa.fl_str_mv Atribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rights.uri.spa.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/2.5/co/
rights_invalid_str_mv Atribución-NoComercial-SinDerivadas 2.5 Colombia
http://creativecommons.org/licenses/by-nc-nd/2.5/co/
http://purl.org/coar/access_right/c_abf2
dc.format.spa.fl_str_mv pdf
dc.format.extent.spa.fl_str_mv 28 páginas
dc.format.medium.spa.fl_str_mv Recurso en linea
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.faculty.spa.fl_str_mv Psicología
dc.publisher.program.spa.fl_str_mv Psicología
dc.publisher.sede.spa.fl_str_mv Medellín
institution Universidad de San Buenaventura
dc.source.bibliographicCitation.spa.fl_str_mv Baumeister, R. F. (2002). Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior. Journal of consumer Research,, 28(4), 670-676.
Bayer, U. C., Gollwitzer, P. M., & Achtziger, A. (2010). Staying on track: Planned goal striving is protected from disruptive internal states. Journal of Experimental Social Psychology, 46(3), 505-514.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of retailing, 74(2), 169-191.
Beatty, S. E., & Kahle, L. R. (1988). Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit. Journal of the Academy of Marketing Science, 16(2), 1-10.
Belk, R. W. (1975). Situational variables and consumer behavior. . Journal of Consumer research, 2(3), 157-164.
Bellenger, D., & Korgaonkar, P. (1980). Profiling the creational shopper. J. Retail, 56(4), 77- 92.
Bellini, S., Cardinali, M. G., & Grandi, B. (2016). Does Shopping Preparation influence Consumer Buying Decisions? International Business Research, 9(10), 201.
Block, L. G., & Morwitz, V. G. (1999). Shopping lists as an external memory aid for grocery shopping: Influences on list writing and list fulfillment. Journal of Consumer Psychology, 8(4), 343-375.
Bratko, D., Butkovic, A., & Bosnjak, M. (2013). Twin study of impulsive buying and its overlap with personality. . Journal of Individual Differences.
Cash, T. F., & Szymanski, M. L. (1995). The development and validation of the Body-Image Ideals Questionnaire. Journal of personality assessment, 64(3), 466-477.
Chaker, A. M. (2011). The pampered countertop. . Wall Street Journal.
Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72(3), 48-63.
Clark, M. S., & Isen, A. M. (1982). Toward understanding the relationship between feeling states and social behavior. Cognitive social psychology, 73, 108.
Crossen, C. (2006). Whether people define themselves as happy depends on the era. . Wall Street Journal
DeLeire, T., & Kalil, A. (2010). Does consumption buy happiness? Evidence from the United States. International Review of Economics, 57(2), 163-176.
Dittmar, H., & Drury, J. (2000). Self-image–is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers. Journal of economic psychology, 21(2), 109- 142
Donovan, R. J., Rossiter, J. R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294.
Donthu, N., & Garcia, A. (1999). The internet shopper. Journal of advertising research, 39(3), 52-58.
Eroglu, S. A., & Machleit, K. A. (1993). Atmospheric factors in the retail environment: sights, sounds and smells. . ACR North American Advances., 34.
Faber, R. J., & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, 13(8), 803-819.
Gardner, M. P., & Rook, D. W. (1988). Effects of impulse purchases on consumers' affective states. . ACR North American Advances.
Geetha, M., & Bharadhwaj, S. (2016). Impulse buying behavior in India-an overview. Asian Journal.
Ghosh, S. ((1998)). Making business sense of the Internet. Harvard business review, 76(2), 126-135.
Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of consumer marketing , 403-426.
Higgins, E. T. (2002). How self-regulation creates distinct values: The case of promotion and prevention decision making. Journal of Consumer Psychology, 12(3), 177-191.
Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. The Journal of Marketing, 92-101.
Jordan, P. W. (2000). Designing pleasurable products: an introduction to the new human factors. CRC press.
Lucas, M., & Koff, E. (2014). The role of impulsivity and of self-perceived attractiveness in impulse buying in women. Personality and Individual Differences, 56, 111-115.
Luna, R. (2000). EL consumo y la identidad: Un proceso de autocreación. Revista Investigación y Marketing.
Muruganantham, G., & Ravi, S. (2013). A review of impulse buying behaviour.
O'Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of consumer research, 16(2), 147-157.
Pentecost, R., & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43-52.
Ramanathan, S., & Menon, G. (2006). Time-varying effects of chronic hedonic goals on impulsive behavior. Journal of Marketing Research, 43(4), 628-641.
Rook, D. W. (1987). The buying impulse. Journal of consumer research, 14(2), 189-199.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of consumer research, 22(3), 305-313.
Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents. Research in consumer behavior, 6(7), 1-28.
Shah, J. Y., Friedman, R., & Kruglanski, A. W. (2002). Forgetting all else: on the antecedents and consequences of goal shielding. Journal of personality and social psychology, 83(6), 1261.
Sharma, P., Sivakumaran, B., & Marshall, R. (2014). Looking beyond impulse buying: A crosscultural and multi-domain investigation of consumer impulsiveness. European Journal of Marketing,, 48(5,6), 1159-1179.
Shoppercentric. (2011.). Ertonine. Obtenido de http://www.ertonline.co.uk/ERT%20Latest%20News/more-admit-to-buyingelectricals-on-impulse.htm
Silveira, P. D., & Marreiros, C. (2014). Shopper marketing: a literature review. International Review of Management and Marketing, 4(1), 90-97.
Thompson, E. R., & Prendergast, G. P. (2015). The influence of trait affect and the five-factor personality model on impulse buying. Personality and Individual Differences, 76, 216- 221.
Underhill, P. (1999). Why We Buy: The Science of Shopping. Simon and Schuster, Touchstone, New York, NY.
Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of personality and social psychology, 1193.
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(S1).
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(S1), 71-83.
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(s1).
Verplanken, B., & Sato, A. (2011). The psychology of impulse buying: An integrative selfregulation approach. Journal of Consumer Policy, 34(2), 197-210.
Weun, S., Jones, M. A., & Beatty, S. E. (1998). Development and validation of the impulse buying tendency scale. Psychological reports, 82, 1123-1133
Xiao, S. H., & Nicholson, M. (2011). Mapping impulse buying: a behaviour analysis framework for services marketing and consumer research. The Service Industries Journal, 31(15), 2515-2528.
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spelling Comunidad Científica y AcadémicaCastillo Parra, Henry Antonio1fbe395f-9136-454b-b365-b2c2ddc1c38a-1Mejía Arango, Sebastián4de9e563-015b-47ac-89b4-84383c2811fb-1Parra Macías, María Camila2463d29b-acf4-4bb2-9878-0c20e6968773-1Marín Giraldo, Juan Pabloa11530ba-ef6f-4453-900b-e9cbc9f27539-12018-08-24T00:04:55Z2018-08-24T00:04:55Z20182018-08-23The following monograph carries out a thorough examination of different research articles in relation to impulsive purchase made in the United States of America for the most part since the topic complexity has not been yet deepened in Colombia. The analysis focuses in how this phenomenon behaves in online shopping and physical stores. Additionally, further exploration about how impulse based shopping influence individual's emotional state took place as well as the exploration of other factors that intervene in the purchase process in both hedonic and utilitarian purchase. In the same way, it was determined how consumers can be classified either as impulsive or planned out, according to the different articles studied, diverse conclusions were obtained about these topics. In the end, the analysis contextualizes to a possible extent the impulsive purchases inside the Colombian shopping cultureEn la presente monografía se realiza un seguimiento detenido de diferentes artículos de investigación en relación a la compra impulsiva realizada en su mayoría en los Estados Unidos de América. Desde luego que en Colombia no se ha permitido profundizar en la complejidad de la materia. El análisis se enfoca sobre cómo este fenómeno se comporta en las compra online y en tiendas físicas. Adicionalmente, se realizó una mayor exploración sobre cómo las compras por impulso influyen en el estado de ánimo de los individuos, también se exploraron otros factores que intervienen en el proceso de compra tanto hedónico y utilitarista. De la misma forma se determinaron como los consumidores se pueden clasificar en impulsivos y planificados, según los diferentes artículos estudiados se obtuvieron diversas conclusiones sobre estas temáticas. Al finalizar el análisis se contextualiza en la medida de lo posible sobre las compras por impulso en la cultura de compra Colombianapdf28 páginasRecurso en lineaapplication/pdfMejía, S., Parra, M. C., & Marín, J. P. (2018). On Sale!: Un Análisis de los Factores del Comportamiento Impulsivo de Compra (Pregrado en Psicología). Universidad de San Buenaventura Colombia, Facultad de Psicología, Medellínhttp://hdl.handle.net/10819/6053spaPsicologíaPsicologíaMedellínAtribución-NoComercial-SinDerivadas 2.5 ColombiaPor medio de este formato manifiesto mi voluntad de AUTORIZAR a la Universidad de San Buenaventura, Sede Bogotá, Seccionales Medellín, Cali y Cartagena, la difusión en texto completo de manera gratuita y por tiempo indefinido en la Biblioteca Digital Universidad de San Buenaventura, el documento académico-investigativo objeto de la presente autorización, con fines estrictamente educativos, científicos y culturales, en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión Andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre derechos de autor. Como autor manifiesto que el presente documento académico-investigativo es original y se realiza sin violar o usurpar derechos de autor de terceros, por lo tanto, la obra es de mi exclusiva autora y poseo la titularidad sobre la misma. La Universidad de San Buenaventura no será responsable de ninguna utilización indebida del documento por parte de terceros y será exclusivamente mi responsabilidad atender personalmente cualquier reclamación que pueda presentarse a la Universidad. Autorizo a la Biblioteca Digital de la Universidad de San Buenaventura convertir el documento al formato que el repositorio lo requiera (impreso, digital, electrónico o cualquier otro conocido o por conocer) o con fines de preservación digital. Esta autorización no implica renuncia a la facultad que tengo de publicar posteriormente la obra, en forma total o parcial, por lo cual podrá, dando aviso por escrito con no menos de un mes de antelación, solicitar que el documento deje de estar disponible para el público en la Biblioteca Digital de la Universidad de San Buenaventura, así mismo, cuando se requiera por razones legales y/o reglas del editor de una revista.http://creativecommons.org/licenses/by-nc-nd/2.5/co/http://purl.org/coar/access_right/c_abf2Baumeister, R. F. (2002). Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior. Journal of consumer Research,, 28(4), 670-676.Bayer, U. C., Gollwitzer, P. M., & Achtziger, A. (2010). Staying on track: Planned goal striving is protected from disruptive internal states. Journal of Experimental Social Psychology, 46(3), 505-514.Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of retailing, 74(2), 169-191.Beatty, S. E., & Kahle, L. R. (1988). Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit. Journal of the Academy of Marketing Science, 16(2), 1-10.Belk, R. W. (1975). Situational variables and consumer behavior. . Journal of Consumer research, 2(3), 157-164.Bellenger, D., & Korgaonkar, P. (1980). Profiling the creational shopper. J. Retail, 56(4), 77- 92.Bellini, S., Cardinali, M. G., & Grandi, B. (2016). Does Shopping Preparation influence Consumer Buying Decisions? International Business Research, 9(10), 201.Block, L. G., & Morwitz, V. G. (1999). Shopping lists as an external memory aid for grocery shopping: Influences on list writing and list fulfillment. Journal of Consumer Psychology, 8(4), 343-375.Bratko, D., Butkovic, A., & Bosnjak, M. (2013). Twin study of impulsive buying and its overlap with personality. . Journal of Individual Differences.Cash, T. F., & Szymanski, M. L. (1995). The development and validation of the Body-Image Ideals Questionnaire. Journal of personality assessment, 64(3), 466-477.Chaker, A. M. (2011). The pampered countertop. . Wall Street Journal.Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72(3), 48-63.Clark, M. S., & Isen, A. M. (1982). Toward understanding the relationship between feeling states and social behavior. Cognitive social psychology, 73, 108.Crossen, C. (2006). Whether people define themselves as happy depends on the era. . Wall Street JournalDeLeire, T., & Kalil, A. (2010). Does consumption buy happiness? Evidence from the United States. International Review of Economics, 57(2), 163-176.Dittmar, H., & Drury, J. (2000). Self-image–is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers. Journal of economic psychology, 21(2), 109- 142Donovan, R. J., Rossiter, J. R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294.Donthu, N., & Garcia, A. (1999). The internet shopper. Journal of advertising research, 39(3), 52-58.Eroglu, S. A., & Machleit, K. A. (1993). Atmospheric factors in the retail environment: sights, sounds and smells. . ACR North American Advances., 34.Faber, R. J., & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, 13(8), 803-819.Gardner, M. P., & Rook, D. W. (1988). Effects of impulse purchases on consumers' affective states. . ACR North American Advances.Geetha, M., & Bharadhwaj, S. (2016). Impulse buying behavior in India-an overview. Asian Journal.Ghosh, S. ((1998)). Making business sense of the Internet. Harvard business review, 76(2), 126-135.Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of consumer marketing , 403-426.Higgins, E. T. (2002). How self-regulation creates distinct values: The case of promotion and prevention decision making. Journal of Consumer Psychology, 12(3), 177-191.Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. The Journal of Marketing, 92-101.Jordan, P. W. (2000). Designing pleasurable products: an introduction to the new human factors. CRC press.Lucas, M., & Koff, E. (2014). The role of impulsivity and of self-perceived attractiveness in impulse buying in women. Personality and Individual Differences, 56, 111-115.Luna, R. (2000). EL consumo y la identidad: Un proceso de autocreación. Revista Investigación y Marketing.Muruganantham, G., & Ravi, S. (2013). A review of impulse buying behaviour.O'Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of consumer research, 16(2), 147-157.Pentecost, R., & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43-52.Ramanathan, S., & Menon, G. (2006). Time-varying effects of chronic hedonic goals on impulsive behavior. Journal of Marketing Research, 43(4), 628-641.Rook, D. W. (1987). The buying impulse. Journal of consumer research, 14(2), 189-199.Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of consumer research, 22(3), 305-313.Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents. Research in consumer behavior, 6(7), 1-28.Shah, J. Y., Friedman, R., & Kruglanski, A. W. (2002). Forgetting all else: on the antecedents and consequences of goal shielding. Journal of personality and social psychology, 83(6), 1261.Sharma, P., Sivakumaran, B., & Marshall, R. (2014). Looking beyond impulse buying: A crosscultural and multi-domain investigation of consumer impulsiveness. European Journal of Marketing,, 48(5,6), 1159-1179.Shoppercentric. (2011.). Ertonine. Obtenido de http://www.ertonline.co.uk/ERT%20Latest%20News/more-admit-to-buyingelectricals-on-impulse.htmSilveira, P. D., & Marreiros, C. (2014). Shopper marketing: a literature review. International Review of Management and Marketing, 4(1), 90-97.Thompson, E. R., & Prendergast, G. P. (2015). The influence of trait affect and the five-factor personality model on impulse buying. Personality and Individual Differences, 76, 216- 221.Underhill, P. (1999). Why We Buy: The Science of Shopping. Simon and Schuster, Touchstone, New York, NY.Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of personality and social psychology, 1193.Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(S1).Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(S1), 71-83.Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of personality, 15(s1).Verplanken, B., & Sato, A. (2011). The psychology of impulse buying: An integrative selfregulation approach. Journal of Consumer Policy, 34(2), 197-210.Weun, S., Jones, M. A., & Beatty, S. E. (1998). Development and validation of the impulse buying tendency scale. Psychological reports, 82, 1123-1133Xiao, S. H., & Nicholson, M. (2011). Mapping impulse buying: a behaviour analysis framework for services marketing and consumer research. The Service Industries Journal, 31(15), 2515-2528.Universidad de San Buenaventura - MedellínBiblioteca USB Medellín (San Benito): CD-4650tBiblioteca Digital Universidad de San BuenaventuraImpulsivoComportamientoConsumoHedónicoUtilitarioCompra en lineaConsumidorContextoPlacerCulturaFactoresImpulsiveBehaviourConsumeHedonicUtilitarianOnline shoppingConsumerContextPleasureCultureFactorsComportamiento del consumidorComprasPsicología del consumidorPsicólogoOn Sale! : un análisis de los factores del comportamiento impulsivo de compraTrabajo de grado - PregradoTrabajo de Gradoinfo:eu-repo/semantics/bachelorThesishttp://purl.org/coar/resource_type/c_7a1fPublicationORIGINALOn_Sale_Analisis_Mejia_2018.pdfOn_Sale_Analisis_Mejia_2018.pdfapplication/pdf360003https://bibliotecadigital.usb.edu.co/bitstreams/6db6925a-2553-4769-a8af-a4edbe84373b/download115c38ebbddbc20cf6b7c46a032fa662MD53LICENSElicense.txtlicense.txttext/plain; charset=utf-82071https://bibliotecadigital.usb.edu.co/bitstreams/0d476746-162e-40fe-8e14-4b22eaec078b/download0c7b7184e7583ec671a5d9e43f0939c0MD54TEXTOn_Sale_Analisis_Mejia_2018.pdf.txtOn_Sale_Analisis_Mejia_2018.pdf.txtExtracted texttext/plain62567https://bibliotecadigital.usb.edu.co/bitstreams/7ed04ecc-094f-4cda-ab7f-4383aaaeea4b/download12337142387a541661e2df2cee693804MD55THUMBNAILOn_Sale_Analisis_Mejia_2018.pdf.jpgOn_Sale_Analisis_Mejia_2018.pdf.jpgGenerated Thumbnailimage/jpeg6482https://bibliotecadigital.usb.edu.co/bitstreams/5435e78c-fd8c-4d1b-99c2-351f38180207/download001a0801c4324e407c2291e608faf8b0MD5610819/6053oai:bibliotecadigital.usb.edu.co:10819/60532023-02-24 14:28:49.76http://creativecommons.org/licenses/by-nc-nd/2.5/co/https://bibliotecadigital.usb.edu.coRepositorio Institucional Universidad de San Buenaventura Colombiabdigital@metabiblioteca.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