On Sale! : un análisis de los factores del comportamiento impulsivo de compra

The following monograph carries out a thorough examination of different research articles in relation to impulsive purchase made in the United States of America for the most part since the topic complexity has not been yet deepened in Colombia. The analysis focuses in how this phenomenon behaves in online shopping and physical stores. Additionally, further exploration about how impulse based shopping influence individual's emotional state took place as well as the exploration of other factors that intervene in the purchase process in both hedonic and utilitarian purchase. In the same way, it was determined how consumers can be classified either as impulsive or planned out, according to the different articles studied, diverse conclusions were obtained about these topics. In the end, the analysis contextualizes to a possible extent the impulsive purchases inside the Colombian shopping culture

• Autores: Mejía Arango, Sebastián; Parra Macías, María Camila; Marín Giraldo, Juan Pablo
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/6053
• Acceso en línea: http://hdl.handle.net/10819/6053
• Palabra clave: Impulsivo; Comportamiento; Consumo; Hedónico; Utilitario; Compra en linea; Consumidor; Contexto; Placer; Cultura; Factores; Impulsive; Behaviour; Consume; Hedonic; Utilitarian; Online shopping; Consumer; Context; Pleasure; Culture; Factors; Comportamiento del consumidor; Compras; Psicología del consumidor
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia