Marketing internacional en las organizaciones del siglo xxi en relación a los sistemas de gestión de calidad y medio ambiente
This article seeks to help businesses that do not have yet the best procedures to implement an appropriated marketing to the demands posed by the current market, to these companies generate a lot of value and in turn them competent against companies that are already positioned in their respective ma...
- Autores:
-
Barrios Maussa, Harold Andrés
- Tipo de recurso:
- Fecha de publicación:
- 2015
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/4372
- Acceso en línea:
- http://hdl.handle.net/10819/4372
- Palabra clave:
- Competitividad
Publicidad
Logística
Promoción
Competencia
Empresas
Marketing
Advertising
Competitiveness
Competition
Enterprise
Market
Tesis - administración de comercio internacional
Artículo de reflexión para grado
Mercadeo internacional
Medio ambiente y empresa
Sistema de gestión ambiental
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | This article seeks to help businesses that do not have yet the best procedures to implement an appropriated marketing to the demands posed by the current market, to these companies generate a lot of value and in turn them competent against companies that are already positioned in their respective markets, besides we'll work on how to do this by linking it with the systems of ISO 9001 ( quality) and ISO 14001 (environmental ) management. This article is both theoretical and practical, and is based on a type of documentary and descriptive research mainly also on texts related to the issues raised and especially ISO standards. |
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