Propuesta de modelo de negocio para la prestación de servicio de asesoría de imagen y diseño de vestuario

The purpose of this project is to create a company that uses the fusion of services of image consulting and personalized clothing design for women of middle / high class as a distinctive. Based on their morphology and understanding what the client really wants, we will take care of their needs and desires, contributing to the management of their image in a positive way in order that they can successfully develop in their professional and work life. The image consulting service is important because it generates added value to clients. This assistance aim at analyzing the customers’ image, their behavior, and the context in which they operate. Once the analysis is completed, we could offer several alternatives that stand out their strengths and disguise their weaknesses; to show a positive image at work and social environment. It is necessary to make a good first impression to have a meaningful impact on others. In some occasions people do not know what to wear or what to buy or even their clothes do not match with their personalities. That is why, the idea of personal image consulting focuses on offering different option in the way clients dress and buy clothing.

• Autores: Figueroa Erazo, Laura Marcela
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/6418
• Acceso en línea: http://hdl.handle.net/10819/6418
• Palabra clave: Vestuario; Color; Morfología; Asesoría de imagen; Negocios - Oportunidades; Asesoría de imagen; Emprendimiento
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia