Relaciones que surgen entre las prendas sobrepuestas y quienes las utilizan

Today generations, are in the search of a human reconnection through feelings and emotions after the digital "boom", overcoming any adversity with feelings of resilience and empathy. For this reason, the aim was to design innovative overlays beyond their physical connotation and use where sentimental and emotional reconnection prevails, thus offering an identity to their users. A qualitative mixed methodology research was conducted with interviews to 8 people between 21 and 28 years of age, in order to see the importance of the elderly (grandparents) in a person, identifying values, feelings and emotions in a society; and a quantitative investigation through a survey of 55 women of 21 years and older with characteristics of the potential market of the GIANELLA brand, who were asked about design, shape, color, perception of use and desired characteristics for the purchase of the overlays. With the interviews, it was possible to determine aspects of knowledge, experiences and positive experiences provided by the grandparents, important to apply to achieve the desired reconnection, while, with the surveys, aspects that influence the selection and purchase of these garments were identified, essential for its design, pattern making, production and confection. As a conclusion of the present investigation, it was possible to design innovative overlays for the creation of the capsule collection W.O.R.T.H. of the GIANELLA brand, where characteristic patterns are combined that provide versatility and safety to those who wear these garments.

• Autores: Ipia Jaimes, Gianella
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7312
• Acceso en línea: http://hdl.handle.net/10819/7312
• Palabra clave: Sobrepuesto; Empatía; Resiliencia; Versatilidad; Funcional; Superimposed; Empathy; Resilience; Versatility; Functional; Prendas de vestir para mujeres - Diseños de modelos; Ropa exterior femenina; Aspectos psicológicos y sociales
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia