Marketing ecológico en Colombia 2014-2019

The organization of the United Nations in its declaration of the (SDGs) Sustainable Development Goals conformed by 17 objectives that must be achieved in the coming years, specifically by 2030 ”, one of these strategies is green marketing or green marketing that It allows to reorient the consumer in their choice, as well as in the organization to reorganize in business behavior with the sole purpose of taking care of the environment. A search was conducted in the scientific databases Scielo, Redalyc on articles with the keywords in the period 2014-2019 in Colombia, it was found that environmental conservation is a decisive factor when buying a product or service From an organic food to ecological housing projects, organizations apply green marketing strategies to improve their image and position their ecological brand as a competitive advantage over their competitors. In Colombia, the adoption of ecological marketing has been increasing due to the different benefits it provides. Ecological marketing adapts the variables of traditional marketing: product, price, place and promotion; adding others like satisfaction and loyalty

• Autores: Rincón Serrano, Jeimy de Jesús
• Fecha de publicación: 2020
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/8573
• Acceso en línea: http://hdl.handle.net/10819/8573
• Palabra clave: Marketing verde; Ambiental; Desarrollo sostenible; Green Marketing; Environmental; Sustainable developmen; Tesis - administración de comercio Internacional; Artículo de revisión para grado; Marketing verde; Marketing ecológico; Desarrollo sostenible; Ventaja competitiva sostenible
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia