Estudio de la toma de decisiones familiares sobre los productos turísticos

graficos, cuadros

Autores:
Henao Vásquez, Andrés Felipe
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/10589
Acceso en línea:
https://hdl.handle.net/10819/10589
Palabra clave:
Turismo
Toma de Decisiones
Promoción del Turismo.
Turismo - Aspectos Económicos
330 - Economía::338 - Producción
Decisión de Compra
Producto Turístico
Producto Turístico Familiar
Rights
openAccess
License
http://purl.org/coar/access_right/c_abf2
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network_acronym_str SANBUENAV2
network_name_str Repositorio USB
repository_id_str
dc.title.spa.fl_str_mv Estudio de la toma de decisiones familiares sobre los productos turísticos
title Estudio de la toma de decisiones familiares sobre los productos turísticos
spellingShingle Estudio de la toma de decisiones familiares sobre los productos turísticos
Turismo
Toma de Decisiones
Promoción del Turismo.
Turismo - Aspectos Económicos
330 - Economía::338 - Producción
Decisión de Compra
Producto Turístico
Producto Turístico Familiar
title_short Estudio de la toma de decisiones familiares sobre los productos turísticos
title_full Estudio de la toma de decisiones familiares sobre los productos turísticos
title_fullStr Estudio de la toma de decisiones familiares sobre los productos turísticos
title_full_unstemmed Estudio de la toma de decisiones familiares sobre los productos turísticos
title_sort Estudio de la toma de decisiones familiares sobre los productos turísticos
dc.creator.fl_str_mv Henao Vásquez, Andrés Felipe
dc.contributor.advisor.none.fl_str_mv Zuñiga Collazos, Alexander
dc.contributor.advisor.es.fl_str_mv Castillo-Palacio, Marysol
dc.contributor.author.none.fl_str_mv Henao Vásquez, Andrés Felipe
dc.subject.armarc.none.fl_str_mv Turismo
Toma de Decisiones
Promoción del Turismo.
Turismo - Aspectos Económicos
topic Turismo
Toma de Decisiones
Promoción del Turismo.
Turismo - Aspectos Económicos
330 - Economía::338 - Producción
Decisión de Compra
Producto Turístico
Producto Turístico Familiar
dc.subject.ddc.none.fl_str_mv 330 - Economía::338 - Producción
dc.subject.proposal.spa.fl_str_mv Decisión de Compra
Producto Turístico
Producto Turístico Familiar
description graficos, cuadros
publishDate 2020
dc.date.issued.none.fl_str_mv 2020
dc.date.accessioned.none.fl_str_mv 2022-11-25T18:06:43Z
dc.date.available.none.fl_str_mv 2022-11-25T18:06:43Z
dc.type.none.fl_str_mv Trabajo de grado - Maestría
dc.type.content.spa.fl_str_mv Text
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dc.identifier.citation.none.fl_str_mv Henao Vásquez, A.F. (2020). Estudio de la toma de decisiones familiares sobre los productos turísticos (Tesis Maestría en Administración de Negocios). Universidad de San Buenaventura Colombia, Facultad de Ciencias Económicas, Cali.
dc.identifier.instname.spa.fl_str_mv instname:Universidad de San Buenaventura
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dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/10819/10589
identifier_str_mv Henao Vásquez, A.F. (2020). Estudio de la toma de decisiones familiares sobre los productos turísticos (Tesis Maestría en Administración de Negocios). Universidad de San Buenaventura Colombia, Facultad de Ciencias Económicas, Cali.
instname:Universidad de San Buenaventura
reponame:Repositorio Institucional USB
repourl:https://bibliotecadigital.usb.edu.co/
url https://hdl.handle.net/10819/10589
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.references.none.fl_str_mv Arévalo, R. & Gómez, H. (2014). Comunicación interpersonal y comunicación intersubjetiva. Algunas claves teóricas y conceptuales para su Comprensión.
Barlés-Arizón, J.M., Fraj-Andrés, E., & Matute-Vallejo, J. (2010). Identification of the profiles of women who take holiday decisions. Tourism Review, 65(1), 4-17.
Belch, G. E., Belch, M. A., & Ceresino, G. (1985). Parental and teenage child influences in family decision making. Journal of Business Research. 13(2), 163–176
Belch, M. A., & Willis, L. A. (2002). Family decision at the turn of the century: has the changing structure of households impacted the family decision‐making process? Journal of Consumer Behaviour: An International Research Review, 2(2), 111-124.
Belch, M. A., Krentler, K. A., & Willis-Flurry, L. A. (2005). Teen internet mavens: influence in family decision making. Journal of Business Research, 58(5), 569-575.
Blood Jr, R. O., & Wolfe, D. M. (1960). Husbands and wives: The dynamics of married living. Free Press Glencoe.
Bokek-Cohen, Y. A., & Lissitsa, S. (2010). Sex: The power of the powerless? The use of sex as a spousal influence strategy in vacation purchase decisions. Asia Pacific Journal of Tourism Research, 15(4), 431-448.
Bronner, F., & De Hoog, R. (2008). Agreement and disagreement in family vacation decision-making. Tourism Management, 29(5), 967-979.
Burns, D. J. (1992). Husband‐wife innovative consumer decision making: Exploring the effect of family power. Psychology & Marketing, 9(3), 175-189.
Castillo-Palacio, M., & Castaño-Molina, V. (2015). La promoción turística a través de técnicas tradicionales y nuevas: Una revisión de 2009 a 2014. Estudios y perspectivas en turismo, 24(3), 755-775.
Encuesta del Eurobarómetro sobre las actitudes hacia el turismo EUR. 2010, anal. Informe. Ola, 2 (2010), p. 66.
Filiatrault, P., & Ritchie, J. B. (1980). Joint purchasing decisions: A comparison of influence structure in family and couple decision-making units. Journal of Consumer Research, 7(2), 131-140.
Fodness, D. (1992). The impact of family life cycle on the vacation decision-making process. Journal of Travel Research, 31(2), 8-13.
Green, R. T., & Cunningham, I. C. (1975). Feminine role perception and family purchasing decisions. Journal of Marketing Research, 12(3), 325-332.
Hernández, R. (2014). Metodología de la investigación Sexta edición. México D.F. McGRAW-HILL / Interamericana Editores, S.A. De C.V.
Howard, D. R., & Madrigal, R. (1990). Who makes the decision: The parent or the child? The perceived influence of parents and children on the purchase of recreation services. Journal of Leisure Research, 22(3), 244-258.
Hsu, C. H., & Powers, T. (2008). Marketing hospitality. John Wiley and Sons.
Kang, S. K., & Hsu, C. H. (2005). Dyadic consensus on family vacation destination selection. Tourism Management, 26(4), 571-582.
Kerstetter, D., & Pennington-Gray, L. (1999). Decision-making roles adopted by university educated women who travel for pleasure. Journal of Hospitality & Leisure Marketing, 6(3), 23-39.
Kim, D. Y., Lehto, X. Y., & Morrison, A. M. (2007). Gender differences in online travel information search: Implications for marketing communications on the internet. Tourism management, 28(2), 423-433.
Kotler, Philip & Armstrong, Gary 2013, Fundamentos de marketing, Mexico, Pearson education.
Labrecque, J., & Ricard, L. (2001). Children's influence on family decision-making: a restaurant study. Journal of Business Research, 54(2), 173-176.
Lackman, C., & Lanasa, J. M. (1993). Family decision‐making theory: an overview and assessment. Psychology & Marketing, 10(2), 81-93.
Lynch Jr, J. G., Alba, J. W., Krishna, A., Morwitz, V. G., & Gürhan-Canli, Z. (2012). Knowledge creation in consumer research: Multiple routes, multiple criteria. Journal of Consumer Psychology, 22(4), 473-485.
Madill, J., & Bailey, S. (1999). Household decision making: The relative influence of husbands and wives in the 1990s. ACR European Advances.
Martenson, R. (2018). Curiosity motivated vacation destination choice in a reward and variety-seeking perspective. Journal of Retailing and Consumer Services, 41, 70-78.
Myers, P. B., & Moncrief, L. W. (1978). Differential leisure travel decision-making between spouses. Annals of Tourism Research, 5(1), 157-165.
Nickerson, N. P., & Jurowski, C. (2001). The influence of children on vacation travel patterns. Journal of Vacation Marketing, 7(1), 19-30.
O'Leary, J., Huan, T. C., Kozak, M., & Karadag, L. (2012). Who influences aspects of family decision making?. International Journal of Culture, Tourism and Hospitality Research, 6(1), 8-20
Rojas-de Gracia, M. M., & Alarcon-Urbistondo, P. (2016). Toward a gender understanding of the influence of the couple on family vacation decisions. Tourism Management Perspectives, 20, 290-298.
Rojas-de-Gracia, M. M., Alarcón-Urbistondo, P., & Casado-Molina, A. M. (2019). Is asking only one member of a couple sufficient to determine who influencestourism decisions?. Journal of Destination Marketing & Management, 12, 55-63.
Schwandt, T. R. 2000, Three epistemological stances for cualitative inquiry, en Sandín Esteban, Ma. Paz, 2003, Investigación cualitativa en educación. Fundamentos y tradiciones, India: McGraw -Hill/Interamericana de España, p. 123.
Smith, S. L. (1994). The tourism product. Annals of Tourism Research, 21(3), 582-595.
Szybillo, G. J., & Sosanie, A. (1977). Family decision making: Husband, wife and children. ACR North American Advances.
Thornton, P. R., Shaw, G., & Williams, A. M. (1997). Tourist group holiday decision making and behaviour: The influence of children. Tourism Management, 18(5), 287- 297.
Wang, K. C., Chen, J. S., & Chou, S. H. (2007). Senior tourists' purchasing decisions in group package tour. Anatolia, 18(1), 23-42.
Yin, P., Cai, A., & Yin, J. (2009). The research on chinese family travelling decision-making and marketing suggestions for tourism destinations. In 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics (pp. 524- 527). IEEE.
Zalatan, A. (1998). Wives involvement in tourism decision processes. Annals of Tourism Research, 25(4), 890-903.
Zuñiga-Collazos, A., & Castillo-Palacio, M. (2016). Impact of image and satisfaction on marketing innovation. Journal of technology management & innovation, 11(2), 70- 75.
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dc.format.extent.none.fl_str_mv 63 Páginas
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dc.publisher.spa.fl_str_mv Universidad de San Buenaventura. Cali
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dc.publisher.place.none.fl_str_mv Cali
dc.publisher.program.none.fl_str_mv Sedes::Cali::Facultad de Ciencias Económicas::Maestría en Administración de Negocios
institution Universidad de San Buenaventura
dc.source.other.none.fl_str_mv Cali
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spelling Zuñiga Collazos, Alexandera455153c-56a9-4b18-9936-e7eed782ffa7-1Castillo-Palacio, Marysolvirtual::99Henao Vásquez, Andrés Felipeb0bae8b5-366a-4c90-84f6-ec9cf556d841-12022-11-25T18:06:43Z2022-11-25T18:06:43Z2020graficos, cuadrosLa presente investigación tuvo como propósito central estudiar la toma de decisiones familiares sobre los productos turísticos. La metodología empleada para esta investigación fue de tipo cualitativa, la herramienta de recolección de información fue la encuesta, y se obtuvieron 400 encuestas válidas de las cuales se realizó un análisis con base en la estadística descriptiva, cuyos principales hallazgos fueron: que en las decisiones sobre el alojamiento y el destino de viaje tiene una mayor influencia la mujer, información que es relevante para el diseño de futuras estrategias de mercadeo y publicidad para la organización objeto de estudio. Por otra parte, se halló que, respecto al presupuesto dispuesto para el viaje, según las parejas encuestadas, la mayoría respondió que son los hombres quienes toman la decisión.The main purpose of this research was to study family decision-making on tourism products. The methodology used for this research was qualitative, the tool used to collect information was the survey, and 400 valid surveys were obtained from which an analysis was made based on descriptive statistics, whose main findings were: that women have a greater influence on decisions about accommodation and travel destinations, information that is relevant for the design of future marketing and advertising strategies for the organization under study. On the other hand, it was found that, with respect to the budget available for travel, according to the couples surveyed, most responded that it is men who make the decision.MaestríaSedes::Cali::Facultad de Ciencias Económicas::Magíster en Administración de Negocios63 Páginasapplication/pdfHenao Vásquez, A.F. (2020). Estudio de la toma de decisiones familiares sobre los productos turísticos (Tesis Maestría en Administración de Negocios). Universidad de San Buenaventura Colombia, Facultad de Ciencias Económicas, Cali.instname:Universidad de San Buenaventurareponame:Repositorio Institucional USBrepourl:https://bibliotecadigital.usb.edu.co/https://hdl.handle.net/10819/10589spaUniversidad de San Buenaventura. CaliCaliSedes::Cali::Facultad de Ciencias EconómicasCaliSedes::Cali::Facultad de Ciencias Económicas::Maestría en Administración de NegociosArévalo, R. & Gómez, H. (2014). Comunicación interpersonal y comunicación intersubjetiva. Algunas claves teóricas y conceptuales para su Comprensión.Barlés-Arizón, J.M., Fraj-Andrés, E., & Matute-Vallejo, J. (2010). Identification of the profiles of women who take holiday decisions. Tourism Review, 65(1), 4-17.Belch, G. E., Belch, M. A., & Ceresino, G. (1985). Parental and teenage child influences in family decision making. Journal of Business Research. 13(2), 163–176Belch, M. A., & Willis, L. A. (2002). Family decision at the turn of the century: has the changing structure of households impacted the family decision‐making process? Journal of Consumer Behaviour: An International Research Review, 2(2), 111-124.Belch, M. A., Krentler, K. A., & Willis-Flurry, L. A. (2005). Teen internet mavens: influence in family decision making. Journal of Business Research, 58(5), 569-575.Blood Jr, R. O., & Wolfe, D. M. (1960). Husbands and wives: The dynamics of married living. Free Press Glencoe.Bokek-Cohen, Y. A., & Lissitsa, S. (2010). Sex: The power of the powerless? The use of sex as a spousal influence strategy in vacation purchase decisions. Asia Pacific Journal of Tourism Research, 15(4), 431-448.Bronner, F., & De Hoog, R. (2008). Agreement and disagreement in family vacation decision-making. Tourism Management, 29(5), 967-979.Burns, D. J. (1992). Husband‐wife innovative consumer decision making: Exploring the effect of family power. Psychology & Marketing, 9(3), 175-189.Castillo-Palacio, M., & Castaño-Molina, V. (2015). La promoción turística a través de técnicas tradicionales y nuevas: Una revisión de 2009 a 2014. Estudios y perspectivas en turismo, 24(3), 755-775.Encuesta del Eurobarómetro sobre las actitudes hacia el turismo EUR. 2010, anal. Informe. Ola, 2 (2010), p. 66.Filiatrault, P., & Ritchie, J. B. (1980). Joint purchasing decisions: A comparison of influence structure in family and couple decision-making units. Journal of Consumer Research, 7(2), 131-140.Fodness, D. (1992). The impact of family life cycle on the vacation decision-making process. Journal of Travel Research, 31(2), 8-13.Green, R. T., & Cunningham, I. C. (1975). Feminine role perception and family purchasing decisions. Journal of Marketing Research, 12(3), 325-332.Hernández, R. (2014). Metodología de la investigación Sexta edición. México D.F. McGRAW-HILL / Interamericana Editores, S.A. De C.V.Howard, D. R., & Madrigal, R. (1990). Who makes the decision: The parent or the child? The perceived influence of parents and children on the purchase of recreation services. Journal of Leisure Research, 22(3), 244-258.Hsu, C. H., & Powers, T. (2008). Marketing hospitality. John Wiley and Sons.Kang, S. K., & Hsu, C. H. (2005). Dyadic consensus on family vacation destination selection. Tourism Management, 26(4), 571-582.Kerstetter, D., & Pennington-Gray, L. (1999). Decision-making roles adopted by university educated women who travel for pleasure. Journal of Hospitality & Leisure Marketing, 6(3), 23-39.Kim, D. Y., Lehto, X. Y., & Morrison, A. M. (2007). Gender differences in online travel information search: Implications for marketing communications on the internet. Tourism management, 28(2), 423-433.Kotler, Philip & Armstrong, Gary 2013, Fundamentos de marketing, Mexico, Pearson education.Labrecque, J., & Ricard, L. (2001). Children's influence on family decision-making: a restaurant study. Journal of Business Research, 54(2), 173-176.Lackman, C., & Lanasa, J. M. (1993). Family decision‐making theory: an overview and assessment. Psychology & Marketing, 10(2), 81-93.Lynch Jr, J. G., Alba, J. W., Krishna, A., Morwitz, V. G., & Gürhan-Canli, Z. (2012). Knowledge creation in consumer research: Multiple routes, multiple criteria. Journal of Consumer Psychology, 22(4), 473-485.Madill, J., & Bailey, S. (1999). Household decision making: The relative influence of husbands and wives in the 1990s. ACR European Advances.Martenson, R. (2018). Curiosity motivated vacation destination choice in a reward and variety-seeking perspective. Journal of Retailing and Consumer Services, 41, 70-78.Myers, P. B., & Moncrief, L. W. (1978). Differential leisure travel decision-making between spouses. Annals of Tourism Research, 5(1), 157-165.Nickerson, N. P., & Jurowski, C. (2001). The influence of children on vacation travel patterns. Journal of Vacation Marketing, 7(1), 19-30.O'Leary, J., Huan, T. C., Kozak, M., & Karadag, L. (2012). Who influences aspects of family decision making?. International Journal of Culture, Tourism and Hospitality Research, 6(1), 8-20Rojas-de Gracia, M. M., & Alarcon-Urbistondo, P. (2016). Toward a gender understanding of the influence of the couple on family vacation decisions. Tourism Management Perspectives, 20, 290-298.Rojas-de-Gracia, M. M., Alarcón-Urbistondo, P., & Casado-Molina, A. M. (2019). Is asking only one member of a couple sufficient to determine who influencestourism decisions?. Journal of Destination Marketing & Management, 12, 55-63.Schwandt, T. R. 2000, Three epistemological stances for cualitative inquiry, en Sandín Esteban, Ma. Paz, 2003, Investigación cualitativa en educación. Fundamentos y tradiciones, India: McGraw -Hill/Interamericana de España, p. 123.Smith, S. L. (1994). The tourism product. Annals of Tourism Research, 21(3), 582-595.Szybillo, G. J., & Sosanie, A. (1977). Family decision making: Husband, wife and children. ACR North American Advances.Thornton, P. R., Shaw, G., & Williams, A. M. (1997). Tourist group holiday decision making and behaviour: The influence of children. Tourism Management, 18(5), 287- 297.Wang, K. C., Chen, J. S., & Chou, S. H. (2007). Senior tourists' purchasing decisions in group package tour. Anatolia, 18(1), 23-42.Yin, P., Cai, A., & Yin, J. (2009). The research on chinese family travelling decision-making and marketing suggestions for tourism destinations. In 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics (pp. 524- 527). IEEE.Zalatan, A. (1998). Wives involvement in tourism decision processes. Annals of Tourism Research, 25(4), 890-903.Zuñiga-Collazos, A., & Castillo-Palacio, M. (2016). Impact of image and satisfaction on marketing innovation. 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