Los cuatro pilares del liderazgo en la Estrategia del Océano Azul

To unleash employees’ untapped talent and energy, leaders need a strong repertoire of actions, not just better awareness and empathy. In this document Kim and Mauborgne, the authors of Blue Ocean Strategy, explore the four ways in which blue ocean leadership fundamentally departs from conventional l...

Full description

Autores:
Chan Kim, W.
Mauborgne, Renée
Sánchez, Jorge David (Traductor)
Tipo de recurso:
Fecha de publicación:
2014
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/5294
Acceso en línea:
http://hdl.handle.net/10819/5294
Palabra clave:
Océano azul
Liderazgo
Administración
Estrategia
Dirección
Blue ocean
Leadership
Management
Strategy
Direction
Liderazgo - Enseñanza
Liderazgo
Administración
Administración estratégica
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:To unleash employees’ untapped talent and energy, leaders need a strong repertoire of actions, not just better awareness and empathy. In this document Kim and Mauborgne, the authors of Blue Ocean Strategy, explore the four ways in which blue ocean leadership fundamentally departs from conventional leadership development approaches and why these differences make a difference to achieving a step change in leadership strength fast and at low cost.