Estudio de mercadeo para la implementación de maquina dispensadora de medicamentos de venta libre de uso masivo en zonas y establecimientos fuera del casco urbano. (vendig drug)

Constantly humans have health conditions which are recognized without the intervention of a health professional. Which has allowed that there is focused on the sale of drugs over the counter consumer economy. This business opportunity allows for studies to identify the feasibility of the selected idea, an automated machine-counter drugs (OTC) in unit dosage system in university areas located outside the village it will produce an innovative impact to improve the problems of storage and conservation of the finished drug product. This system streamlines the process of distribution of medication, improves workflow, supports to fulfill quality regulations. Vending machines counter drugs (OTC) located in places of mass concentration (universities)) outside the village, let meet the need that students possess when buying a drug, with this need we established our idea automated dispensing being readily available; addition to the guarantee of inspection and surveillance in the conservation of product quality and what better way to bring these automated systems to everyday life, allowing improve those shortcomings found. A study of market analysis that allow me to be able to identify and characterize the group and the niche was made, face the need systematized surveys were conducted in the population viability and / or the possible marketing strategies. With the information found a sketch is faced adaptability legislation in Colombia regarding the incursion of this machine in the country. Subsequently query the database to the virtual library for public health surveillance in Colombia(http://www.bvs vspcol.bvsalud.org/php/index.php?lang=es), [16] together with the National Institute of Health (INS) from January to February 2015. Generating an approximation of the medicines consumed according to the most common symptoms. With the help of entrepreneurial training offered by the Corporación tecnologica de Bogotá, and the pharmaceutical approach is to determine the feasibility to achieve compliance with the objective of implementing the vending machines counter drugs in neighboring universities Bogota DC

• Autores: Pineda Caicedo, Sharon Yinibeth; Ramirez Acosta, Alejandra del Pilar
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2015
• Institución: Universidad de Ciencias Aplicadas y Ambientales U.D.C.A
• Repositorio: Repositorio Institucional UDCA
• Idioma: spa
• OAI Identifier: oai:repository.udca.edu.co:11158/4860
• Acceso en línea: https://repository.udca.edu.co/handle/11158/4860; https://repository.udca.edu.co
• Palabra clave: Medicamentos; Mercadeo; Medicamentos de venta libre; Medicamentos sin Prescripción; Máquinas expendedoras
• Rights: closedAccess
• License: https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.es