Evolución diacrónica del pensamiento estratégico
In the study of the corporate behavior diverse models have been structured to understand the strategies developed by the companies and to find the way the organizations could last in sectorial spaces increasingly competed. These models initiated with the structuring of internal processes of the or-g...
- Autores:
-
Rodríguez, Germán
Antolinez, Johan
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2015
- Institución:
- Universidad de Ciencias Aplicadas y Ambientales U.D.C.A
- Repositorio:
- Repositorio Institucional UDCA
- Idioma:
- spa
- OAI Identifier:
- oai:repository.udca.edu.co:11158/1681
- Acceso en línea:
- https://revistas.udca.edu.co/index.php/ruadc/article/view/184
- Palabra clave:
- Análisis de mercado
Consumidores
Estrategia
Perdurabilidad
Mercado
Innovación
Planeación
- Rights
- openAccess
- License
- Derechos Reservados - Universidad de Ciencias Aplicadas y Ambientales, 2015
| Summary: | In the study of the corporate behavior diverse models have been structured to understand the strategies developed by the companies and to find the way the organizations could last in sectorial spaces increasingly competed. These models initiated with the structuring of internal processes of the or-ganization, later they began to look at the corporate environ-ment planning goals to future and afterwards other discipli-nes were included to understand the market, the consumer and the competitors in order to establish effective compe-titive strategies. The aim of this study is to make a historic overview of some of the principal authors and their thinking models in order to seek coincidence lines to allow a better comprehension of that evolution. |
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